Recent Posts

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April 14, 2019
When Sharing Goes Too Far

Three examples to illustrate the line between showcasing your personality and oversharing.

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April 7, 2019
Want to Set Yourself Apart Professionally? Embrace Your Personal Presence on Social Media

Embracing your personal presence on social media communicates personal branding and personality.

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March 31, 2019
Social Media Goals That Generate Leads

How to set and measure social media goals that generate leads.

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March 24, 2019
Why Your Social Media Efforts Are Falling Flat

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome - money is an outcome, not a goal. Experience has shown that a more realistic goal for […]

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March 17, 2019
Running with Rusniak: 5 Workspace Spring Cleaning Tips

I have a riddle for you. What do all of the following things have in common? April showers May flowers Groundhogs that don’t see their shadows Cleaning supplies They are signs that spring is just around the bend! For much of the Northeast, where I live and work, this winter has been an odd combination […]

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March 10, 2019
Do Introverts Lack the Transparency Needed to Be Good Leaders?

In my last blog post, I shared why I love working in the field of social media. (I also shared what I don’t love so much, but let’s focus on the positive!) In short, I said that “…it fits my personality. I like connecting people, but I’m an introvert. It’s not as easy for me […]

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March 3, 2019
The Best and Worst Things about a Career in Social Media

I was recently named an influencer for Social Media Today, which was soon followed by an interview about my social media marketing journey. Like many entrepreneurs, I started my business based on a need in the marketplace. Truthfully, it’s been a rocky road, especially in an ever-changing industry. After nearly a decade, I’m just glad […]

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February 24, 2019
Social Media and Sandals Montego Bay

A few weeks ago, my husband and I vacationed in Montego Bay, Jamaica. This was the second year we visited the island. Last year, we were supposed to go to Puerto Rico, but the hurricane derailed our plans. It was our goal to stay at a Sandals resort, simply because we were told they are […]

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February 17, 2019
Running with Rusniak: It’s Tool Time!

“Does everybody know what time it is?” Say it with me…”Tool Time!” If you were also a lover of 90s sitcoms, I’m sure you recognize that reference! Similar to the premise of the show within a show, I’m sharing some of my favorite tools, tips, and tricks as a member of the Gig Economy. While […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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