Why Your Social Media Efforts Are Falling Flat
in Business Advice, Social Media for Business, Social Media Strategy

Why Your Social Media Efforts Are Falling Flat

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome – money is an outcome, not a goal. Experience has shown that a more realistic goal for organizations who want sales could be lead generation. However, the...

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Rachel Strella

24 Mar 2019
Running with Rusniak: 5 Workspace Spring Cleaning Tips
in Running with Rusniak

Running with Rusniak: 5 Workspace Spring Cleaning Tips

I have a riddle for you. What do all of the following things have in common? April showers May flowers Groundhogs that don’t see their shadows Cleaning supplies They are signs that spring is just around the bend! For much of the Northeast, where I live and work, this winter has been an odd combination of days with temperatures near 50 degrees and others that...

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Sara Rusniak

17 Mar 2019
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