In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers....
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Rachel Strella
There’s no better way to wrap 2018 than by sharing the top blog posts of the year. Check out the top three reads from 2018 on the #Strella Social Media blog. Number 3. 10 Social Media Pet Peeves That Can Squash Your Professional Reputation. From what people want to post online to unworldly expectations about outcomes, we’ve encountered some sticky and frustrating situations. This post...
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Rachel Strella
There are just a few days left between now and Christmas. Are you starting to feel overwhelmed by the holidays and the massive to-do list that goes along with the “most wonderful time of the year?” To me, it seems like every year the celebrations—and expectations—become more involved and more complicated. I’m not sure if it’s as a result of my family growing, or if...
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Sara Rusniak
When I was in high school, my German teacher (who was also my Holocaust Studies teacher) said always to question authority. She didn’t mean to do so in a belligerent or disrespectful way, but she wanted us to know it’s alright to be curious. It’s OK to question the powers that be when something doesn’t make sense to us or if a directive seems out...
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Rachel Strella
Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing. No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will be prominent, they aren’t the only trends! As we edge...
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Rachel Strella