Social media platforms, as effective as they are at keeping people connected and giving brands a way to build awareness and trust, sometimes (too often) become hostile environments. People vent and launch virtual attacks against one another when they don’t share the same views. From religion to sexuality to sports to politics to just about everything else…online brutality ensues as friends, neighbors, family members, and...
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Dawn Mentzer
04 Nov 2018
With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand...
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Rachel Strella
28 Oct 2018
As the unemployment rate continues to decline, individuals are finding that they hold the power in the workplace. As a result, they have the freedom to seek out opportunities that will most favorably affect them professionally and personally—whether through a bigger paycheck, better benefits, or more flexibility. As a business owner, company executive, or manager, are you feeling the pressure and pain of identifying, hiring,...
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Sara Rusniak
21 Oct 2018
Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires commitment and the right organizational mindset. Do you want to...
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Rachel Strella
14 Oct 2018
Since I launched my business nearly ten years ago, the level of service that my company offers has evolved. I, too, have evolved. With nearly a decade of experience behind me in my business, I felt that my personal brand image was no longer in sync with the professional I have become. I’ve worked hard to build a reputation online as a subject matter expert...
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Rachel Strella
07 Oct 2018
