Think about the biggest names in social media right now—the ones who dominate your feed, spark conversations, and whose names seem to be everywhere. People like Mikayla Nogueira, Nara Smith, Alix Earle, Jake Shane, and Drew Afualo. What makes these mega-creators stand out? What shared qualities have propelled them to the top?
There’s an audience for nearly every niche on social media these days, and with the right strategy, it’s not hard to build a respectable number of followers. However—and I’m going to hold your hand when I say this—you will NEVER achieve the kind of success you’re aiming for if you do the same thing as everyone else. It may sound harsh, but that’s the simple reality of social media. Sure, you can cross your T’s, dot your I’s, and check all the right boxes. But if you’re predictable, bland, or just another copy of what’s already out there, you’ll eventually get lost in the noise.
So, what can you do to set yourself apart? Consider the three key traits social media mega-stars possess. The characteristics I explain below aren’t just reserved for the super-rich and famous; they’re accessible to anyone—and they could be the key to unlocking your own social media success.
1. Memorability
What sets the biggest social media stars apart isn’t just their content—it’s their ability to stick in your mind long after you scroll past their posts. Take Mikayla Nogueira, for instance. Her Boston accent (real or not) and larger-than-life personality make her stand out in a sea of thousands of other beauty influencers.
Wildly popular creators don’t aim to blend in or play it safe; they lean into what makes them different, even if it means not everyone will love them. It’s about leaving a lasting impression—and that’s what sets them apart from the countless others trying to do the same thing. In a world where trends come and go and content can feel interchangeable, the ability to stand out and embrace what makes them unique is what transforms creators from forgettable to iconic.
2. Personality Over Perfection
There’s a common misconception that social media success hinges on perfectly curated content—a flawless feed, polished photos, and a life that looks like it belongs in a magazine. But the truth is, people crave personality and authenticity over perfection.
Alix Earle is proof of this. Her podcast is literally called “Hot Mess,” and she fully embraces that persona. As much as she shows herself dolled up and getting ready for glamorous nights out, she’s just as comfortable sharing moments when she’s hungover and makeup-free. That balance makes her relatable and lovable.
When people get to see all sides of you, the good and the not-so-good, they’re more easily able to connect with you on a deeper level. Authenticity can be scary, but it’s what sets the top creators apart. They are not afraid to show up as their true, unfiltered selves, proving that real success comes from being unapologetically authentic.
3. Not Everyone’s Cup of Tea
Divisiveness might sound like a negative trait, but in the world of social media, it’s often a secret weapon for standing out. For example, creator Nara Smith has mastered the art of divisiveness. Her soft-spoken voice and calm, aesthetically pleasing videos have captivated millions, making her a favorite for those seeking serenity and inspiration.
Yet, for every fan who loves her gentle approach, there are others who criticize her, claiming she’s overly curated or out of touch with real life. This contrast of opinions is what keeps her relevant. Whether you adore her or can't stand her, you’re still talking about her—and that’s the power of being divisive.
Trying to please everyone leads to content that fades into the background. By embracing what makes her unique, even if it sparks criticism, Nara has created a brand that people can’t ignore, proving that polarizing traits often lead to unforgettable success.
A Blueprint for Social Media Success That Anyone Can Follow
You may look at the biggest social media stars and assume their success is the result of perfect execution—a team of experts, carefully planned strategies, and consistent posting schedules. While those things certainly help, they aren’t what truly set these creators apart.
Three key factors—being memorable, showing personality over perfection, and embracing divisiveness—are the blueprint for stopping people from scrolling, sparking conversations, and keeping your audience coming back for more.
The best part? You don’t need a massive team or an endless budget to lean into what makes you unique. By showing up authentically, embracing what sets you apart, and not being afraid to spark a little controversy, you too can take your brand from ordinary to iconic.
