Have you ever put off doing something because it was daunting? It’s likely you have. (Who hasn’t, right?!) So, you can relate to my procrastination on my most recent project — overhauling my website services page.
Revamping the page was challenging for three reasons:
- I wanted to give our prospects a taste of our capabilities but not overwhelm them with too much information.
- Social media is already so complex and misunderstood. How would I sum up exactly what we do in a way that anyone visiting the page can quickly assess if we’re the right fit?
- While doing marketing for my clients comes naturally, I find it awkward to market myself and my business.
So, I dallied.
The Premise Behind Procrastination and How to Get Past It
“Procrastination is a sign of a perfectionist.” ~ Patrick J. Kennedy
It’s said that one reason why some people procrastinate is because they have a tendency to want things to be perfect. As someone who is a High D on the DISC assessment, a Type One on the Enneagram, and a “Stickler” Saboteur in Positive Intelligence, I agree with that observation fully!
Knowing that I couldn’t delay the Services page revisions forever, I decided to break the project into actionable tasks:
- Brainstorming
- Writing
- Eliminating
- Reviewing
- Rinse and repeat (if it needed additional attention)
Getting started was the hardest part. Once I had an outline of how I wanted to pursue the project, I found it easier to tackle the pieces within it.
Piece by piece, the project came together. Now that it’s finally complete, I feel a huge weight lifted off my shoulders. Whew!
My words of advice to anyone putting off a project are: JUST START! After you’ve put some time into it — even if only 10 minutes — you’ll begin to gain momentum and get closer to what may have seemed a distant finish line before.
Over to you...Please, take a look around my new Services page and tell me what you think!
