You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what is pure bunk. That means you need to be cautious...
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How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated than it sounds. You must quickly weed out less-than-ideal prospects,...
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My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and website developers are created equal. Unfortunately, there are too many small...
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In our last blog, we discussed considerations for your 2017 marketing plan. Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI. It’s necessary to not only have a marketing plan, but to have an integrated plan, as well. If you’re among those without a marketing plan, but want to see a return on your efforts, then this...
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Strategic planning season is upon us, and with that, many companies are evaluating how they will spend their marketing dollars in 2017. We’ve heard from several clients who want us to define the return on their marketing investment. One client asked us to quantify the direct correlation between their customer acquisition and the online marketing dollars spent. When we receive these kinds of requests, we...
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