Category: Marketing

April 7, 2024
How We’re Transforming Our Social Media From the Inside Out

A fresh start for #Strella - and added value for you!

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September 18, 2022
Instagram Videos: The “Reel” Deal

Everything you need to know about Instagram Reels.

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September 11, 2022
How to Ascend to Marketing Success Using Instagram Stories

Three ways to rock Instagram Stories.

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October 31, 2021
My Tip for How to Stop Procrastinating Right Now

The premise behind procrastination and how to get past it.

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January 8, 2020
Instant Is for Recipes, Not Online Marketing

There is no magic pill for online marketing.

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October 20, 2019
How To Convert Leads to Customers With A Marketing Funnel

If you’re curious about how you can build a marketing funnel for your organization, check out this Q&A with John.

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September 2, 2018
5 Myths About Building A Successful Brand and Business

You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what […]

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March 18, 2018
How To Turn Prospects Into Clients In A Service-Based Business

How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated […]

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February 18, 2018
What Small Businesses Need to Know Before Hiring A Website Company

My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and web […]

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1412 N. 6th Street
Harrisburg, PA 17102