Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever. If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious. Yet, sometimes we don’t realize it until it’s too late or until circumstances require us to […]
If I’ve learned anything from being an entrepreneur, it’s that sometimes you have to take risks to get what you want. And I’ve had my share of risks over the years. In fact, I thought I would share my top three entrepreneurial leaps and my formula for deciphering. 1. Quitting my day job. For some, […]
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business. I must provide a lot of education about what social media is and how it fits into the marketing pie. I find that these concepts need constant reinforcement. This blog is […]
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]
With all the snow and ice we’ve had this winter, some folks (my husband included) have been forced to spend some days telecommuting. I decided to work from home in May and have learned it that it has its perks – and its challenges. Here are my top six tips to for making sure your […]
I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and […]
Social media in highly-regulated industries is a hot topic – and healthcare is no exception. The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media. The unique challenges – and opportunities – available to healthcare professionals via social […]
Around this time last year, I published a blog about an accident that occurred in when I was in college. This blog has received over 1300 unique clicks and continues to be read daily. It’s interesting that the most popular blog on my site is one that was a personal story. While social media is not […]
I often hear from people that they have social media burnout. And it’s actually quite common. In fact, it’s something I struggle with myself – not only because social media is my job – but because I also enjoy using it to keep up with friends. That makes it challenging to distance myself from social […]
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