Around this time last year, I published a blog about an accident that occurred in when I was in college. This blog has received over 1300 unique clicks and continues to be read daily. It’s interesting that the most popular blog on my site is one that was a personal story. While social media is not necessarily about just a personal story, it’s often effective because it’s a relationship-building tool.

I thought I would share this story again.  You access it by clicking here.

Can you think of a story that would connect you to your audience?