Tag: social media expert

Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marketing. Social media […]

For those of you who have not had a chance to learn of my recent journey, here’s the scoop:  In April, I moved to Norristown, which is outside of Philadelphia.  This move was personal and professional as I’ve left behind my lifelong home and all that came with it including my spouse, my family and […]

Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your LinkedIn efforts to the next […]

For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and can take the time to […]

This past Saturday marked six weeks since I’ve embarked on a journey that included moving two hours away from my home in Harrisburg – and to be on my own for the first time in my life. I’ve left behind my spouse, my family and my friends. I had a seemingly happy life in Harrisburg. […]

Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like attending several networking events without […]

Social media for regulated industries is a hot topic – and one that’s shrouded in mystery.  Cracking the code to this beast is a challenge due to the multiple layers of risk and the unclear rules surrounding how social media is legally categorized. If there’s anything I’m up for, it’s a challenge, and one that […]

Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever.  If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious.  Yet, sometimes we don’t realize it until it’s too late or until circumstances require us to […]

If I’ve learned anything from being an entrepreneur, it’s that sometimes you have to take risks to get what you want.  And I’ve had my share of risks over the years.  In fact, I thought I would share my top three entrepreneurial leaps and my formula for deciphering. 1. Quitting my day job.  For some, […]