Tag: Central PA

By Ric Albano There’s an amusing little story that I’d tell my kids when they were younger.  Although I did tend to exaggerate or embellish on some of the dramatic details, the core of the story is absolutely true and profoundly relevant to my small business services today. When I was younger, I worked a […]

We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history of the campaign – just […]

By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary knowledge to communicate effectively on […]

Strella Social Media is proud to announce that we’re spearheading the social media efforts for Lindsay Coulter, a candidate for Leukemia & Lymphoma Society's Woman of the Year. Lindsay’s passion for helping others is inspiring, particularly when it comes to this worthwhile cause. When she first approached us about supporting her campaign, we were inspired […]

Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too, have a hearing disability. I […]

Are you still confused about social media? Maybe you know you need to get in the game, but you’re not sure where to start. Or perhaps you’ve established yourself on some networks, but have not been able to keep up with them consistently. I often find business owners have great intentions, but many simply do […]

Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]

Those of us who own a business understand how hard it is take time off. But, it’s important to take time away from your work for the reasons listed in both of these stories, "Lessons learned in business: take a break," and “3 days and 3 takeaways.” How quickly I forget. As I was agonizing over writing […]

The following is Q&A with Ken Mueller. Muller is the proprietor of Inkling Media, with 30 years of experience in the media industry. What things are most troubling for business owners who market their business using social media and how does your business help to solve these challenges? First – and most important – is […]