YouTube: A Game-Changer

Rachel Strella  -  May 12, 2013  -  , , , , ,  -  No Comments
If you could increase your website traffic by 300%, keep people on your website longer, and exponentially increase your Google ranking with one free tool, would you? It would seem silly not to, yet so many small businesses do not embrace this tool due to perceived technology barriers or a

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YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?

Rachel Strella  -  Mar 10, 2013  -  , , , , , ,  -  No Comments
Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals.  Today I want to explain a few of the popular supplemental media and how they can be useful to your social

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YouTube Workshop Attendees Share Videos

Rachel Strella  -  Aug 26, 2012  -  , , , , , , , , , , , , ,  -  No Comments
By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received.

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Get Over Your Fear of Video and Brand Your Business with YouTube

Rachel Strella  -  Aug 05, 2012  -  , , , , , , ,  -  No Comments
By Rachel  If you’re like me, you might be intimidated by YouTube.  While it’s easy to use and fun to watch videos, the thought of making a video can be a bit overwhelming. Maybe you’re camera shy or maybe you don’t know what to say. For me, I tend to

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Reactions to SOPA/PIPA being stopped…for now

Rachel Strella  -  Jan 22, 2012  -  , , , , , , , , , , , ,  -  2 Comments
By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things

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