Video


14

Dec 2014

Social Media: Spreading 45 Seconds of Holiday Cheer

I’m taking a break from my regular social media and small business topics to share a short video I filmed of light show Saturday night.  The house is in Lansdale, PA where I’ve lived the past few months. I hope it will put you in the holiday spirit. Cheers!


2 Social Media Frustrations for Businesses: Are They Fixable?

20

Apr 2014

2 Social Media Frustrations for Businesses: Are They Fixable?

Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it wasn’t enough that Facebook changes constantly, the scale tipped with...

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YouTube: A Game-Changer

12

May 2013

YouTube: A Game-Changer

If you could increase your website traffic by 300%, keep people on your website longer, and exponentially increase your Google ranking with one free tool, would you? It would seem silly not to, yet so many small businesses do not embrace this tool due to perceived technology barriers or a fear of being on camera. You may have figured out that I’m talking about video–specifically...

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YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?

10

Mar 2013

YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?

Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals.  Today I want to explain a few of the popular supplemental media and how they can be useful to your social media game plan.  Major supplemental media include YouTube, Google+, Pinterest, and Instagram. Here are some...

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YouTube Workshop Attendees Share Videos

26

Aug 2012

YouTube Workshop Attendees Share Videos

By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received. Incidentally, all post-workshop feedback has been fantastic. The attendees had a great time filming their...

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