Social Media Strategy

Social Media ROI: 7 Things Successful Clients Do Differently

Rachel Strella  -  May 18, 2014  -  , , , , ,  -  No Comments
Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like

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Facebook and the Challenge to Create Quality Content

Rachel Strella  -  Apr 27, 2014  -  , , , , ,  -  2 Comments
It’s no secret that Facebook business pages have seen a significant drop in reach the past few months.  Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as

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Social Media in Regulated Industries: Practices Apply to All

Rachel Strella  -  Mar 23, 2014  -  , ,  -  No Comments
Social media for regulated industries is a hot topic – and one that’s shrouded in mystery.  Cracking the code to this beast is a challenge due to the multiple layers of risk and the unclear rules surrounding how social media is legally categorized. If there’s anything I’m up for, it’s

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What Can Social Media Really Do For A Business?

Rachel Strella  -  Mar 02, 2014  -  , , ,  -  11 Comments
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need

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How to Reach Influencers on Social Media

Rachel Strella  -  Feb 23, 2014  -  , , , , ,  -  4 Comments
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making

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