Social Media Strategy

Creativity: Imperative for Business

Rachel Strella  -  May 24, 2015  -  , , ,  -  3 Comments
As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned.

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Social Media’s Role in Lead Generation and Sales

Rachel Strella  -  Apr 12, 2015  -  , , , ,  -  No Comments
In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one

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Social Media: When In Doubt, Defer

Rachel Strella  -  Feb 15, 2015  -  , , , ,  -  2 Comments
By Lauren Galli, #Strella Creative Director I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures.  As a classic overachiever, I will never give a client less than my best, so failure is difficult for me.  If social media isn’t working to a

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Social Media: 10 Of The Most Ridiculous Things I’ve Ever Heard

Rachel Strella  -  Jan 11, 2015  -  , , , ,  -  No Comments
This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do

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Social Media: Rules Of Engagement

Rachel Strella  -  Dec 21, 2014  -  , , , , , ,  -  No Comments
On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere.  Some

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