Social Media Strategy

‘Ello Newbie!

Rachel Strella  -  Oct 05, 2014  -  , , ,  -  2 Comments
By Lauren Galli, Creative Director  For about two months, a new social media contender has been stirring up talk about the potential downfall of old favorites Facebook and Twitter.  That new soon-to-be heavyweight on the scene is called Ello, and is weighing in as an ad-free, invitation only social media

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Social Media, Personal Branding and What to Share Online

Rachel Strella  -  Sep 28, 2014  -  , ,  -  3 Comments
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain

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Social Media: Goals That Get Results

Rachel Strella  -  Sep 21, 2014  -  , , ,  -  No Comments
No matter what the business or industry, I can usually expect that prospective customers will ask me about the results we’ve experienced with our clients. About half of these inquiries are people looking for monetary results, in which case I educate them about the factors that could potentially lead to

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Why You Must Have A Social Media Strategy

Rachel Strella  -  Aug 10, 2014  -  , , , , ,  -  No Comments
Last week, I was contacted by a prospect searching for a social media manager for his start-up business. He informed me that he’s been working with a company for a few weeks, but was not happy with the strategy they formulated. I asked him if he could share any details

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Social Media ROI: 7 Things Successful Clients Do Differently

Rachel Strella  -  May 18, 2014  -  , , , , ,  -  No Comments
Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like

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