Social Media Strategy


5 Bogus Social Media Beliefs

15

May 2016

5 Bogus Social Media Beliefs

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond any other means we’ve ever had before. But, that doesn’t...

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Personal Branding: What’s Your Online Reputation?

01

May 2016

Personal Branding: What’s Your Online Reputation?

Have you ever considered what it is you ‘tell’ people by your actions?  Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: – your website and social media accounts – social media accounts of...

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Social Media for Business: Setting the Record Straight

17

Apr 2016

Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media industry. What are the biggest lessons you’ve had to learn...

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Which Social Media Channels Should You Choose For Your Business?

13

Mar 2016

Which Social Media Channels Should You Choose For Your Business?

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? “ This is a great question – and something that I’ve been meaning to re-visit for some time. I’m including my response to her...

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Social Media: 6 Steps to Making Your Way

06

Mar 2016

Social Media: 6 Steps to Making Your Way

Social networking is not a tactic or a quick fix. It’s an ongoing strategy, a conversation and a form of community. It’s relationship building – and it takes time. I do not have a silver bullet or a crystal ball that will give you results. But, I am going to tell you how you can get started and how you can maintain your efforts without...

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