Social Media Strategy


Is Content Marketing Dead?

05

Nov 2017

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On Friday, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social media. What...

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Social Media’s Role in Online Fundraising

18

Dec 2016

Social Media’s Role in Online Fundraising

Online fundraising continues to gain popularity – and social media deserves some of the credit. Acting as a distribution vehicle to help spread the message among our online communities, social media’s role is pivotal to the success – or failure – of a fundraising campaign. I was recently asked to participate in an interview, on the topic, for a fundraising course through Central Penn College. ...

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Time to get real about social media’s role in your bottom line

11

Dec 2016

Time to get real about social media’s role in your bottom line

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to...

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2017 Marketing Plan: Achieve ROI With These Tips

06

Nov 2016

2017 Marketing Plan: Achieve ROI With These Tips

In our last blog, we discussed considerations for your 2017 marketing plan.  Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI.  It’s necessary to not only have a marketing plan, but to have an integrated plan, as well.  If you’re among those without a marketing plan, but want to see a return on your efforts, then this...

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Marketing Considerations For Your Strategic Plan

30

Oct 2016

Marketing Considerations For Your Strategic Plan

Strategic planning season is upon us, and with that, many companies are evaluating how they will spend their marketing dollars in 2017. We’ve heard from several clients who want us to define the return on their marketing investment. One client asked us to quantify the direct correlation between their customer acquisition and the online marketing dollars spent. When we receive these kinds of requests, we...

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