By Rachel Have you ever bought an all-in-one machine like a printer/scanner/copier or a washer/dryer combo? My husband and I recently bought a TV/DVD combo for our workout room. I enjoyed watching TV and he enjoyed watching DVD’s while we were on the treadmill. We thought we hit the jackpot.
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social media strategy
Is Your Social Media Plan Factory-Assembled?
Strella Social Media - Apr 08, 2012 - customized social media, seo, social media plan, strella, strella social media - 4 Comments
Social Media Management: The In-House vs. Outsourced Debate
Strella Social Media - Apr 01, 2012 - Central PA, harrisburg, in-house social media manager, small business social media, social media expertise, social media manager, social media professional - 8 Comments
By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary
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Steps to Achieving Social Media ROI
Strella Social Media - Mar 11, 2012 - ROI, social media central pa, Social Media ROI, Social Strategy, strella, strella social media - 1 Comments
During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI. Today is the final blog in the series as we define ROI as we see it – including
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Defining Social Media ROI
Strella Social Media - Mar 07, 2012 - brand management, Google, online reputation management, rachel strella, return on investment, ROI, social media, social media central pa, social media harrisburg, social media management, Social Media ROI, strella - 1 Comments
Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will
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Social Media ROI: It’s Gray Matter
Strella Social Media - Mar 04, 2012 - brand management, Google, online reputation management, rachel strella, relationship marketing, return on investment, ROI, social media, social media central pa, social media harrisburg, social media management, Social Media ROI, strella, word of mouth, WOW - 1 Comments
When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs
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