Social Media Strategy


2017 Marketing Plan: Achieve ROI With These Tips

06

Nov 2016

2017 Marketing Plan: Achieve ROI With These Tips

In our last blog, we discussed considerations for your 2017 marketing plan.  Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI.  It’s necessary to not only have a marketing plan, but to have an integrated plan, as well.  If you’re among those without a marketing plan, but want to see a return on your efforts, then this...

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Marketing Considerations For Your Strategic Plan

30

Oct 2016

Marketing Considerations For Your Strategic Plan

Strategic planning season is upon us, and with that, many companies are evaluating how they will spend their marketing dollars in 2017. We’ve heard from several clients who want us to define the return on their marketing investment. One client asked us to quantify the direct correlation between their customer acquisition and the online marketing dollars spent. When we receive these kinds of requests, we...

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Social Media: Working in the Trenches Isn’t Always Sexy

09

Oct 2016

Social Media: Working in the Trenches Isn’t Always Sexy

When I started my business in 2010, my plan was to help companies set up on their social media sites, establish a social media strategy and provide one-on-one training. I was somewhat surprised to find that my first customer did not have any interest in learning social media. In fact, they asked if they could hire me to do it for them. As a hungry...

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Three Things to Know about the Future of Content Marketing

18

Sep 2016

Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ online.  No one says it better than Mark, but I...

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Social Media Success: 5 Critical, But Commonly Overlooked Factors

05

Jun 2016

Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present – all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many people tell me their ideal customers include ‘everyone.’ While anyone...

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