I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,
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Social Media Strategy
YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?
Rachel Strella - Mar 10, 2013 - google+, instagram, Pinterest, social media channels for business, Social Media Jump Start Kit, strella, youtube - No Comments
Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals. Today I want to explain a few of the popular supplemental media and how they can be useful to your social
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Why Engagement Is More Important Than Ever For Businesses On Facebook
Rachel Strella - Feb 06, 2013 - Edgerank, Facebook engagement, Facebook strategy, strella, strella social media - 1 Comments
When you log on to Facebook, you may have noticed that posts at the top of your newsfeed page can sometimes be a few days old. The reason is that Facebook now uses “Top Stories” as the default setting for the newsfeed page. To view posts from your friends and
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How to Develop an Editorial Calendar
Rachel Strella - Feb 03, 2013 - content planning, content strategy, content themes, editorial calendar, rachel strella, social media expert harrisburg, social media goals, strella social media - No Comments
I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s
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3 Ways to Use Social Media to Showcase the Human Side of Your Business
ric admin - Jan 30, 2013 - advanced physical therapy and fitness, balloons and more, elle salon, keller financial group, launching lives, social media, Social Media for Business, strella, strella social media, the cornerstone coffeehouse - 2 Comments
For small businesses, the loyalty that customers demonstrate is often to you and your team – the people – as much as it is to any logo or brand image. For Strella Social Media clients, we’ve shown their human side by revealing fun facts about the staff. For example, one
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