Social Media Strategy


Why Content Consistency Is Key

10

Jun 2018

Why Content Consistency Is Key

Nearly every client we work with has one thing in common:  Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have a blog. It’s hard to pump out fresh content on...

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The Advantage of the Content Long Game

20

May 2018

The Advantage of the Content Long Game

On Friday, I received an inquiry through the #Strella website from what appeared to be a small business owner looking for social media help. It wasn’t until my husband saw the online form – and called me out – that I realized this business owner was a former professional athlete. He isn’t the first celebrity who has reached out to us. In fact, we’ve had...

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Social Media Success Comes Down to Alignment

29

Apr 2018

Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...

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What Small Businesses Need to Know Before Hiring A Website Company

18

Feb 2018

What Small Businesses Need to Know Before Hiring A Website Company

My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and website developers are created equal. Unfortunately, there are too many small...

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Is Content Marketing Dead?

05

Nov 2017

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social...

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