Category: Social Media Strategy

May 15, 2016
5 Bogus Social Media Beliefs

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond […]

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May 1, 2016
Personal Branding: What’s Your Online Reputation?

Have you ever considered what it is you ‘tell’ people by your actions?  Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: - your […]

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April 17, 2016
Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media […]

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March 13, 2016
Which Social Media Channels Should You Choose For Your Business?

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? " This is a great question – and something that I’ve been meaning to […]

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March 6, 2016
Social Media: 6 Steps to Making Your Way

Social networking is not a tactic or a quick fix. It’s an ongoing strategy, a conversation and a form of community. It’s relationship building – and it takes time. I do not have a silver bullet or a crystal ball that will give you results. But, I am going to tell you how you can […]

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January 10, 2016
Social Media Management Just Got Better

Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. As you can probably guess, it’s made my job as a social media manager challenging. But, not impossible. In fact, it’s helped to solidify our value as […]

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December 27, 2015
Toss the Social Media Predictions

Around this time of year, many spark their bold predictions for the coming year – and social media is no exception. I do not have any grandiose predictions, because the only thing we know for sure is that social media will change.  The trending channels will change and the technology will change. But the principal […]

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December 13, 2015
3 Social Media Truths Relevant to Every Business – Regardless of Industry

I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Humanizing works. Forgive me for sounding like a broken record, but this is SO important! People form […]

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November 1, 2015
Social Media Management: A Simple, but Effective Approach

We recently submitted a comprehensive strategy to a construction company. This was one of the most complex strategies we’ve ever developed as they had dozens of local competitors and a variety of targets to reach. After spending about ten hours on research, we decided to take an approach that we believe will work for any […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102

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