social media business

Managing the Day-to-Day of Social Media

Strella Social Media  -  Apr 11, 2012  -  , , , , ,  -  4 Comments
By Rachel Last week, I wrote a blog about the debate surrounding business owners’ decision to outsource their social media efforts or keep them in house. A reader named Joel Don posted a question asking how a company like ours handles these activities in terms of time management and cost.

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Steps to Achieving Social Media ROI

Strella Social Media  -  Mar 11, 2012  -  , , , , ,  -  1 Comments
During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI.  Today is the final blog in the series as we define ROI as we see it – including

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Strella Social Media’s CEO Interviewed by Online Business Publication

Strella Social Media  -  Feb 12, 2012  -  , , , , ,  -  2 Comments
I was recently contacted by a man named Marshall Davis who runs a website called Talking Small Biz. Talking Small Biz offers brief interviews with entrepreneurs who are navigating the unpredictable waters of entrepreneurship. I was honored when he asked me if I would be willing to interview for the series.   I

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Building a Business is Time Well-Spent

Strella Social Media  -  Jan 08, 2012  -  ,  -  10 Comments
A year ago, I remember someone asking me, “What do you do all day?”  The question caught me by surprise. It was not easy to define.  Currently, my business is 18 months old and I admit to putting in over 60 hours a week, if not more. So what is

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A Time For Change!

Strella Social Media  -  Dec 31, 2011  -  , , , , , ,  -  2 Comments
Once again, Central PA Webster is in transition! This time, we’ve decided to make a big splash and change the name of the business to Strella Social Media! To find out why we decided to make the switch, click here to watch a YouTube video or read below! Why Strella

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