The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this
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Social Media Business
Making the Difficult Decision to Charge for Social Media Consultations
Rachel Strella - Dec 16, 2012 - business policies, getting paid for time, rachel strella, ROI, social media consultation, social media expert harrisburg, strella, strella social media - 13 Comments
By Rachel Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many prospects have instead taken these suggestions for their own internal
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Independence Day Has Personal Meaning: A Look Back at Two Years of Business
Rachel Strella - Jul 03, 2012 - business blog, rachel strella, social media harrisburg, strella, strella social media - No Comments
By Rachel While our nation celebrates its independence, I’m having a “career freedom” celebration of my own. Around this time two years ago, I took a leap of faith to be my own boss and start my business. It was the one of the best decisions I’ve ever made and
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Managing the Day-to-Day of Social Media
Rachel Strella - Apr 11, 2012 - joel don, managing social media, social media central pa, social media harrisburg, social media management, strella social media - 4 Comments
By Rachel Last week, I wrote a blog about the debate surrounding business owners’ decision to outsource their social media efforts or keep them in house. A reader named Joel Don posted a question asking how a company like ours handles these activities in terms of time management and cost.
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Steps to Achieving Social Media ROI
Rachel Strella - Mar 11, 2012 - ROI, social media central pa, Social Media ROI, Social Strategy, strella, strella social media - 1 Comments
During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI. Today is the final blog in the series as we define ROI as we see it – including
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