October 16, 2022

Rachel Strella

#Strella Heads West for Client Visit In Utah


This week, several of us from #Strella Social Media are heading to Provo, Utah for the annual visit with our client, BYUtv. As our team has grown, so has the number of folks traveling with me this year. I’m excited to welcome Ella and Laney to the adventure! 

Our time visiting with BYUtv will be busy, productive, and immensely enjoyable. We’ll meet at the BYU Broadcasting offices, where we plan to talk about transformation, relationships, and the future. At #Strella, we immerse ourselves in our clients’ brands — and BYUtv is no exception.

Growth Built on Valued Relationships 

We’ve expanded our relationship with BYUtv over the years. What started with managing the social media for one television show and the organization’s radio station has evolved into managing the social platforms for nine shows and the BYUtv main brand. We also handle social media monitoring for several other shows. 

We’ve expanded our service offerings, too. Currently, we design and edit the majority of the social media visual assets for the newsfeeds, we upped our Instagram Stories innovation, and we created and oversee a handful of TikTok accounts for the shows that we manage. 

Our relationship with BYUtv exemplifies the #Strella team’s commitment to our core value, “Relationships.” We have strong relationships with not only the show managers and team leadership but also with BYU student workers, show contestants, and even the production companies. In fact, four of our current team members — including two student workers, a former show contestant, and the show contestant's daughter — are affiliated with BYUtv.


The #Strella team enjoys BYUtv’s programming and believes in the organization's vision: to be the family entertainment brand that young people want, parents trust, and families enjoy together.


We’ve come a long way together in the past few years, and we’re just getting started! Our goal is to put BYUtv at the forefront of family entertainment.

The future of our relationship with BYUtv looks bright, and we can’t wait to take their social media success to the next level.


Follow my socials this week for a glimpse of what’s happening during our trip! #StrellaTakesUtah 

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