News

Taking a Personal and Professional Leap of Faith

Rachel Strella  -  Apr 13, 2014  -  , , , ,  -  4 Comments
Risks mean different things to different people. An investor likely equates risk in terms of opportunity; a parent perhaps with danger.  As an entrepreneur, I consider risk compatible with the level of potential reward. As I said in a recent post, risks are tough because the outcome is uncertain.   But

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The Perfect Tool For Unlocking Twitter’s Potential

Rachel Strella  -  Mar 17, 2013  -  , , , , , , ,  -  No Comments
Of all the social media channels, Twitter is the most difficult to understand and use, especially for those who are unfamiliar with other popular forms of social media. Words like “hashtag,” “re-tweet” and “handle” can seem like a mysterious foreign language, and the 140-character limit makes using Twitter even more

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Death, Taxes, and Social Media

Rachel Strella  -  Feb 24, 2013  -  , , , , , , , ,  -  No Comments
By Ric Albano News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the

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How Will Facebook Graph Search Affect Business, Search and Privacy?

Rachel Strella  -  Jan 20, 2013  -  , , , , , , , ,  -  No Comments
After the announcement of the Facebook Graph Search this past week, there’s been a lot of talk about what it means for users, businesses and the future of social media. This new tool is generating a lot of buzz, so I thought I’d briefly explain how it works and tackle

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Social Media: New Territory for Small Business

Rachel Strella  -  Nov 04, 2012  -  , , , , , ,  -  No Comments
By Rachel A Small Business Owner’s Guide to Social Media is finally complete and what a fun ride it’s been!  As a way to introduce the product, I’m delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then,

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