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Social Media in Highly Regulated Industries: It’s Complicated!

Rachel Strella  -  Sep 14, 2014  -  , , , , , , , , , ,  -  No Comments
It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as

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Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Rachel Strella  -  Sep 07, 2014  -  , , , , ,  -  14 Comments
Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a

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Taking a Personal and Professional Leap of Faith

Rachel Strella  -  Apr 13, 2014  -  , , , ,  -  4 Comments
Risks mean different things to different people. An investor likely equates risk in terms of opportunity; a parent perhaps with danger.  As an entrepreneur, I consider risk compatible with the level of potential reward. As I said in a recent post, risks are tough because the outcome is uncertain.   But

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The Perfect Tool For Unlocking Twitter’s Potential

Rachel Strella  -  Mar 17, 2013  -  , , , , , , ,  -  No Comments
Of all the social media channels, Twitter is the most difficult to understand and use, especially for those who are unfamiliar with other popular forms of social media. Words like “hashtag,” “re-tweet” and “handle” can seem like a mysterious foreign language, and the 140-character limit makes using Twitter even more

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Death, Taxes, and Social Media

Rachel Strella  -  Feb 24, 2013  -  , , , , , , , ,  -  No Comments
By Ric Albano News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the

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