Category: News

February 24, 2013
Death, Taxes, and Social Media

By Ric Albano News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the tax law that allows companies […]

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January 20, 2013
How Will Facebook Graph Search Affect Business, Search and Privacy?

After the announcement of the Facebook Graph Search this past week, there’s been a lot of talk about what it means for users, businesses and the future of social media. This new tool is generating a lot of buzz, so I thought I’d briefly explain how it works and tackle three topics that are receiving […]

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November 4, 2012
Social Media: New Territory for Small Business

By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been!  As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]

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September 30, 2012
Tragedy and Community

Last week, I found out that the son of my first clients, Donna and Albert at Mitrani at Home, passed away in Geneva. Their son, Reuben Eli Mitrani, suffered a brain aneurysm while traveling abroad. He was only 20 years old. This news was both shocking and saddening, and I send my deepest condolences to […]

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April 29, 2012
Lindsay Wins LLS Woman of the Year, Breaks Record for Money Raised!

We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history of the campaign – just […]

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April 15, 2012
Jeffrey Gitomer: It’s Too Soon to Get Hung Up On Social Media ROI

A few weeks ago, I wrote a series on Social Return on Investment (ROI), which was well-received by our readers. There is almost always someone who will challenge you, though. In this instance, that someone was friend and mentor, Jeffrey Gitomer.  If you are familiar with Jeffrey’s writing, you know he is one to speak […]

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March 25, 2012
Send Cover Letter, Resume and...Facebook Log-ins?

You may have heard the recent news about Justin Bassett, who took part in the most talked about job interview in recent memory. In doing research about Bassett, company representatives were unable to see his private Facebook profile. Instead of accepting, the employer asked for his username and password to access the account. I was […]

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February 19, 2012
A Story of Inspiration

Strella Social Media is proud to announce that we’re spearheading the social media efforts for Lindsay Coulter, a candidate for Leukemia & Lymphoma Society's Woman of the Year. Lindsay’s passion for helping others is inspiring, particularly when it comes to this worthwhile cause. When she first approached us about supporting her campaign, we were inspired […]

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February 1, 2012
Pinterest Generates Ideas for All

By Kayla McClintock, Intern Created in March of 2010, Pinterest is a virtual pinboard that allows users to organize and share images from the web. After creating boards, the user “pins” a picture which is embedded with a link to the original site (another board).  Users have the ability to like, share, and even comment […]

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