Category: News

September 30, 2012
Tragedy and Community

Last week, I found out that the son of my first clients, Donna and Albert at Mitrani at Home, passed away in Geneva. Their son, Reuben Eli Mitrani, suffered a brain aneurysm while traveling abroad. He was only 20 years old. This news was both shocking and saddening, and I send my deepest condolences to […]

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April 29, 2012
Lindsay Wins LLS Woman of the Year, Breaks Record for Money Raised!

We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history of the campaign – just […]

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April 15, 2012
Jeffrey Gitomer: It’s Too Soon to Get Hung Up On Social Media ROI

A few weeks ago, I wrote a series on Social Return on Investment (ROI), which was well-received by our readers. There is almost always someone who will challenge you, though. In this instance, that someone was friend and mentor, Jeffrey Gitomer.  If you are familiar with Jeffrey’s writing, you know he is one to speak […]

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March 25, 2012
Send Cover Letter, Resume and...Facebook Log-ins?

You may have heard the recent news about Justin Bassett, who took part in the most talked about job interview in recent memory. In doing research about Bassett, company representatives were unable to see his private Facebook profile. Instead of accepting, the employer asked for his username and password to access the account. I was […]

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February 19, 2012
A Story of Inspiration

Strella Social Media is proud to announce that we’re spearheading the social media efforts for Lindsay Coulter, a candidate for Leukemia & Lymphoma Society's Woman of the Year. Lindsay’s passion for helping others is inspiring, particularly when it comes to this worthwhile cause. When she first approached us about supporting her campaign, we were inspired […]

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February 1, 2012
Pinterest Generates Ideas for All

By Kayla McClintock, Intern Created in March of 2010, Pinterest is a virtual pinboard that allows users to organize and share images from the web. After creating boards, the user “pins” a picture which is embedded with a link to the original site (another board).  Users have the ability to like, share, and even comment […]

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January 22, 2012
Reactions to SOPA/PIPA being stopped…for now

By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things a bit too far. To […]

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November 10, 2011
Penn State Scandal: Conversation Should Shift To Helping Victims, Raising Awareness Regarding Child Sex Abuse

By Pete Strella Throughout Pennsylvania and possibly the entire country, parents and caretakers are having difficult conversations with any child or young adult who ever had any contact with The Second Mile, the charity founded by former Penn State football coach and alleged pedophile Jerry Sandusky. Could you imagine asking your child if he or […]

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