Leveraging LinkedIn to Propel B2B Sales

Rachel Strella  -  Jan 05, 2014  -  , , , ,  -  No Comments
I recently started a conversation on a LinkedIn group about social media channels and their usage in B2B sales. It seems a lot of folks know LinkedIn is a valuable outlet for B2B, but not many know how to use it transition leads beyond, “thanks for connecting, here’s what we

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LinkedIn for Small Business: 4 Ways to Build Your Brand

Rachel Strella  -  Sep 29, 2013  -  4 Comments
Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes

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SEO Doesn’t Have to Be Rocket Science

Rachel Strella  -  Apr 07, 2013  -  , , , , , , ,  -  3 Comments
I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,

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‘The Big 3’ Social Media Channels

Rachel Strella  -  Mar 06, 2013  -  , , , ,  -  2 Comments
I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses

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3 Quick Tips for Building Your Social Media Audience

Rachel Strella  -  Jan 06, 2013  -  , , , , , , , , , , ,  -  1 Comments
I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At

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