LinkedIn


Creativity: Imperative for Business

24

May 2015

Creativity: Imperative for Business

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned. But,  that doesn’t mean it should be ignored. I’ve spent a lot of time working...

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LinkedIn: Don’t Miss This Opportunity To Rock Your Profile

22

Mar 2015

LinkedIn: Don’t Miss This Opportunity To Rock Your Profile

LinkedIn is one of the most heavily-used professional social media sites available. The channel, now at nearly 350 million users, offers an opportunity to showcase your education, past experience, and volunteer opportunities while connecting with other professionals. I was recently contacted by a marketing professional looking to beef up her LinkedIn profile because she was considering career opportunities that  required a LinkedIn page link as...

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

19

Oct 2014

LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential to include a photo (preferably a headshot). Be sure the...

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3 Easy Ways to Become a LinkedIn Master

09

Jun 2014

3 Easy Ways to Become a LinkedIn Master

Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your LinkedIn efforts to the next level. Participate in Groups I recommend joining a mix of...

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LinkedIn: 4 Small Business Must-Have’s for Your Profile

01

Jun 2014

LinkedIn: 4 Small Business Must-Have’s for Your Profile

For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and can take the time to use it consistently.  But, first, it’s essential to set the...

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