LinkedIn


What the Heck Is Up With LinkedIn Hashtags?

24

Jun 2018

What the Heck Is Up With LinkedIn Hashtags?

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. And when making a LinkedIn post, you might have been prompted to include a hashtag. In fact, I was required to include a hashtag in a recent post! If you’re wondering, “What’s up with that?” and if there’s any value to using...

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LinkedIn for B2B Marketing: 4 Tips to Maximize Your Time

06

Dec 2015

LinkedIn for B2B Marketing: 4 Tips to Maximize Your Time

According to recent research,91 percent of B2B marketers use LinkedIn and 65 percent of B2B companies say they receive leads through LinkedIn (Marketing Charts). By spending a few minutes a day on this professional networking site, you can significantly expand your reach and generate qualified leads.  Maximize your time with these quick tips. Engage in groups. Pick a handful of the best targeted groups and...

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Creativity: Imperative for Business

24

May 2015

Creativity: Imperative for Business

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned. But,  that doesn’t mean it should be ignored. I’ve spent a lot of time working...

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LinkedIn: Don’t Miss This Opportunity To Rock Your Profile

22

Mar 2015

LinkedIn: Don’t Miss This Opportunity To Rock Your Profile

LinkedIn is one of the most heavily-used professional social media sites available. The channel, now at nearly 350 million users, offers an opportunity to showcase your education, past experience, and volunteer opportunities while connecting with other professionals. I was recently contacted by a marketing professional looking to beef up her LinkedIn profile because she was considering career opportunities that  required a LinkedIn page link as...

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

19

Oct 2014

LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential to include a photo (preferably a headshot). Be sure the...

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