LinkedIn

Creativity: Imperative for Business

Rachel Strella  -  May 24, 2015  -  , , ,  -  No Comments
As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned.

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LinkedIn: Don’t Miss This Opportunity To Rock Your Profile

Rachel Strella  -  Mar 22, 2015  -  , , ,  -  No Comments
LinkedIn is one of the most heavily-used professional social media sites available. The channel, now at nearly 350 million users, offers an opportunity to showcase your education, past experience, and volunteer opportunities while connecting with other professionals. I was recently contacted by a marketing professional looking to beef up her

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

Rachel Strella  -  Oct 19, 2014  -  , , , ,  -  2 Comments
I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order

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3 Easy Ways to Become a LinkedIn Master

Rachel Strella  -  Jun 09, 2014  -  , , , , , ,  -  No Comments
Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your

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LinkedIn: 4 Small Business Must-Have’s for Your Profile

Rachel Strella  -  Jun 01, 2014  -  , , , , ,  -  2 Comments
For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and

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