I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,
Read More
‘The Big 3’ Social Media Channels
Rachel Strella - Mar 06, 2013 - Facebook, LinkedIn, strella, Twitter, which social media channels are best for my business - 2 Comments
I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses
Read More
Read More
3 Quick Tips for Building Your Social Media Audience
Rachel Strella - Jan 06, 2013 - blogs, Facebook, get more facebook fans, get more linkedin connections, get more twitter followers, grow social media following, how to build a social media audience, LinkedIn, rachel strella, social media advice, social media expert, Social Media for Business, social media harrisburg, strella, strella social media, Twitter, youtube - 1 Comments
I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At
Read More
Read More
How Often Should I Post on Social Media?
Rachel Strella - Dec 30, 2012 - blogs, Facebook, LinkedIn, posting frequency, rachel strella, social media advice, social media expert, Social Media for Business, social media harrisburg, strella, strella social media, Twitter, youtube - No Comments
When speaking, I can almost guarantee someone will ask me this question. (In addition to ‘how much time should I spend on social media?’) And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience
Read More
Read More
6 Ways to Protect Yourself from Crummy Website Security
Rachel Strella - Dec 02, 2012 - joel don, logins, password protection, security protocols, social media security, website security - No Comments
By Joel Don Earlier this year, hackers broke into LinkedIn and made public more than 6 million passwords. Including mine. Welcome to my (very personal) war with online security and some tips on how you can protect yourself from the sometimes Jurassic practices of high-powered Internet entrepreneurs and coding geniuses.
Read More
Read More
