3 Easy Ways to Become a LinkedIn Master

Rachel Strella  -  Jun 09, 2014  -  , , , , , ,  -  No Comments
Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your

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LinkedIn: 4 Small Business Must-Have’s for Your Profile

Rachel Strella  -  Jun 01, 2014  -  , , , , ,  -  2 Comments
For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and

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Leveraging LinkedIn to Propel B2B Sales

Rachel Strella  -  Jan 05, 2014  -  , , , ,  -  No Comments
I recently started a conversation on a LinkedIn group about social media channels and their usage in B2B sales. It seems a lot of folks know LinkedIn is a valuable outlet for B2B, but not many know how to use it transition leads beyond, “thanks for connecting, here’s what we

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LinkedIn for Small Business: 4 Ways to Build Your Brand

Rachel Strella  -  Sep 29, 2013  -  4 Comments
Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes

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SEO Doesn’t Have to Be Rocket Science

Rachel Strella  -  Apr 07, 2013  -  , , , , , , ,  -  3 Comments
I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,

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