Category: LinkedIn

September 29, 2013
LinkedIn for Small Business: 4 Ways to Build Your Brand

Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes to LinkedIn, a different set […]

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April 7, 2013
SEO Doesn’t Have to Be Rocket Science

I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google, despite its ultra-complex, algorithmic code […]

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March 6, 2013
‘The Big 3’ Social Media Channels

I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses I get: Oh, well we […]

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January 6, 2013
3 Quick Tips for Building Your Social Media Audience

I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you […]

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December 30, 2012
How Often Should I Post on Social Media?

When speaking, I can almost guarantee someone will ask me this question. (In addition to 'how much time should I spend on social media?') And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. […]

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December 2, 2012
6 Ways to Protect Yourself from Crummy Website Security

By Joel Don Earlier this year, hackers broke into LinkedIn and made public more than 6 million passwords. Including mine. Welcome to my (very personal) war with online security and some tips on how you can protect yourself from the sometimes Jurassic practices of high-powered Internet entrepreneurs and coding geniuses. If social media behemoths such […]

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June 3, 2012
Secrets to Successful Job Hunting

By Rachel Last month, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search.  The panelists had a lot to offer and I felt it could […]

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May 27, 2012
Personal Branding and the Job Search

by Rachel This past week, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. Here are some of my answers to questions that were asked […]

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March 15, 2012
Tips for Using Online Media to Secure Your Dream Job

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

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