Should Your Business Spend Money to Advertise on Facebook?

Rachel Strella  -  Dec 29, 2013  -  , , ,  -  2 Comments
Some folks cringe at the thought of advertising – especially in the social sphere, where it was once taboo to use the words ‘advertising’ and ‘social media’ in the same sentence. Over the past two weeks, I’ve discussed the Facebook algorithm changes and what they mean for small businesses that

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Should Your Business Abandon Facebook for Google+?

Rachel Strella  -  Dec 22, 2013  -  , , , ,  -  6 Comments
Last week, I broke down the recent Facebook changes and what they mean for your small business. Some businesses have considered abandoning Facebook in favor of channels that may give them a better return on their investment. I still take the position that we should “wait and see,” but I

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Facebook Algorithm Changes: What They Mean for Your Small Business

Rachel Strella  -  Dec 15, 2013  -  , , ,  -  1 Comments
The Facebook world was rocked by two bits of recent news that has small business owners everywhere questioning their next strategic moves or even whether or not to drop Facebook altogether. With so many questions being asked, I’ve compiled the ultimate FAQ to explain the details and help you find

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Social Media: Have Fun With Photos!

Rachel Strella  -  Dec 01, 2013  -  , , , , ,  -  No Comments
I consult with businesses who sometimes agonize over what to share on social media.  They overthink newsfeed postings in an effort to perfect their message.  That’s when I remind them that social media doesn’t have to be so much work. It can be fun – and engaging.  A photo with

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Social Media: The Instant Referral

Rachel Strella  -  Apr 14, 2013  -  , , , ,  -  No Comments
By Megan Barto You’re leaving a restaurant. They have one of those jars of starlight mints by the cash register.  After just eating a plate of garlic linguine, you of course take one.  You chomp down on it just the wrong way and CRACK!! You crack one of your teeth. What do

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