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Online Marketing: It’s Learn As You Go

30

Jul 2017

Online Marketing: It’s Learn As You Go

I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon as possible. No matter your working style, in the end...

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Facebook Advertising: Custom Audiences Work

10

Jul 2016

Facebook Advertising: Custom Audiences Work

I’ve been a huge advocate for Facebook advertising. It’s an inexpensive online marketing tool for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences.  Custom audiences have a few ways to target users, but, for those trying it for the first time, I recommend the option to import...

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Any Business Can Be Social: Here’s How!

28

Feb 2016

Any Business Can Be Social: Here’s How!

In a recent blog on Social Media Today, the author argues that not all organizations should embrace social media particularly those industries that are not “social-friendly.” He offered an example of a mental health care provider who likely won’t have their content shared because it’s personal in nature. I disagree. Sharing content is just one piece of the puzzle and I don’t think this is...

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Facebook Video vs. YouTube: What’s Right for You?

22

Nov 2015

Facebook Video vs. YouTube: What’s Right for You?

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best option for your business. Facebook Video: Pros and Cons First,...

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The One Social Media Tactic That Works…

25

Oct 2015

The One Social Media Tactic That Works…

Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! I have not been shy about the importance of showcasing...

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