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Social Media: The Instant Referral

Rachel Strella  -  Apr 14, 2013  -  , , ,  -  No Comments
By Megan Barto You’re leaving a restaurant. They have one of those jars of starlight mints by the cash register.  After just eating a plate of garlic linguine, you of course take one.  You chomp down on it just the wrong way and CRACK!! You crack one of your teeth. What do

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‘The Big 3’ Social Media Channels

Rachel Strella  -  Mar 06, 2013  -  , , , ,  -  2 Comments
I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses

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How Can I Expand My Reach on Facebook?

Rachel Strella  -  Feb 13, 2013  -  , , ,  -  No Comments
Last week, I talked about why Facebook engagement is more important than ever. Because of Facebook’s EdgeRank system and its attempt to make money, they’ve changed the way content is viewed on the channel, much to the chagrin of business owners trying to leverage the medium ‘free of charge.’  Some of

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Why Engagement Is More Important Than Ever For Businesses On Facebook

Rachel Strella  -  Feb 06, 2013  -  , , , ,  -  1 Comments
When you log on to Facebook, you may have noticed that posts at the top of your newsfeed page can sometimes be a few days old. The reason is that Facebook now uses “Top Stories” as the default setting for the newsfeed page. To view posts from your friends and

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3 Ways to Use Social Media to Showcase the Human Side of Your Business

ric admin  -  Jan 30, 2013  -  , , , , , , , , ,  -  2 Comments
For small businesses, the loyalty that customers demonstrate is often to you and your team – the people – as much as it is to any logo or brand image.  For Strella Social Media clients, we’ve shown their human side by revealing fun facts about the staff.  For example, one

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