Facebook


Facebook Video vs. YouTube: What’s Right for You?

22

Nov 2015

Facebook Video vs. YouTube: What’s Right for You?

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best option for your business. Facebook Video: Pros and Cons First,...

Read More


The One Social Media Tactic That Works…

25

Oct 2015

The One Social Media Tactic That Works…

Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! I have not been shy about the importance of showcasing...

Read More


Facebook Sharing: Ignorance is Bliss

11

Oct 2015

Facebook Sharing: Ignorance is Bliss

We’re a nation of alarmists – plain and simple.  We get hyped up over the smallest things, and it doesn’t take much to throw us into a tizzy.  Social media has made this much worse, by allowing people to share their bizarre alarmist ideas, and do so in such an inaccurate fashion it could make your head spin.  Every couple of weeks, the latest brouhaha...

Read More


The Facebook Button Doesn’t Matter, But This Does

20

Sep 2015

The Facebook Button Doesn’t Matter, But This Does

There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook.  I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll through the feed, some will ‘like’ a status but very few comment. It’s said that between 70-90 percent of social media users are lurkers, which means that they are viewing the content,...

Read More


Lurkers, Take Note

23

Aug 2015

Lurkers, Take Note

By Lauren Galli, #Strella Creative Director When I was a little kid, I suffered from excessive curiosity, or in laymen’s terms; I was nosy.  My mom was constantly whispering “MYOB” in my ear, her abbreviated way of telling me to ‘mind my own business.’  She liked to let me know I wasn’t supposed to be in other people’s conversations; listening, but not contributing anything (like...

Read More



Page 1 of 7123...Last »