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Any Business Can Be Social: Here’s How!

28

Feb 2016

Any Business Can Be Social: Here’s How!

In a recent blog on Social Media Today, the author argues that not all organizations should embrace social media particularly those industries that are not “social-friendly.” He offered an example of a mental health care provider who likely won’t have their content shared because it’s personal in nature. I disagree. Sharing content is just one piece of the puzzle and I don’t think this is...

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Facebook Video vs. YouTube: What’s Right for You?

22

Nov 2015

Facebook Video vs. YouTube: What’s Right for You?

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best option for your business. Facebook Video: Pros and Cons First,...

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The One Social Media Tactic That Works…

25

Oct 2015

The One Social Media Tactic That Works…

Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! I have not been shy about the importance of showcasing...

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Facebook Sharing: Ignorance is Bliss

11

Oct 2015

Facebook Sharing: Ignorance is Bliss

We’re a nation of alarmists – plain and simple.  We get hyped up over the smallest things, and it doesn’t take much to throw us into a tizzy.  Social media has made this much worse, by allowing people to share their bizarre alarmist ideas, and do so in such an inaccurate fashion it could make your head spin.  Every couple of weeks, the latest brouhaha...

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The Facebook Button Doesn’t Matter, But This Does

20

Sep 2015

The Facebook Button Doesn’t Matter, But This Does

There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook.  I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll through the feed, some will ‘like’ a status but very few comment. It’s said that between 70-90 percent of social media users are lurkers, which means that they are viewing the content,...

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