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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

Rachel Strella  -  Oct 19, 2014  -  , , , ,  -  No Comments
I was recently asked to contribute social networking tips for business professionals as a sidebar for an article in Women’s Health Magazine.  The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is

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Facebook and the Challenge to Create Quality Content

Rachel Strella  -  Apr 27, 2014  -  , , , , ,  -  2 Comments
It’s no secret that Facebook business pages have seen a significant drop in reach the past few months.  Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as

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2 Social Media Frustrations for Businesses: Are They Fixable?

Rachel Strella  -  Apr 20, 2014  -  , , , ,  -  No Comments
Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm

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Should Your Business Spend Money to Advertise on Facebook?

Rachel Strella  -  Dec 29, 2013  -  , , ,  -  2 Comments
Some folks cringe at the thought of advertising – especially in the social sphere, where it was once taboo to use the words ‘advertising’ and ‘social media’ in the same sentence. Over the past two weeks, I’ve discussed the Facebook algorithm changes and what they mean for small businesses that

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Should Your Business Abandon Facebook for Google+?

Rachel Strella  -  Dec 22, 2013  -  , , , ,  -  8 Comments
Last week, I broke down the recent Facebook changes and what they mean for your small business. Some businesses have considered abandoning Facebook in favor of channels that may give them a better return on their investment. I still take the position that we should “wait and see,” but I

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