A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]
Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! […]
There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook. I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll through the feed, some will ‘like’ a status but very few comment. It’s said that between 70-90 percent of social media users […]
There are more changes coming to Facebook (surprise) and several are worthy of note, depending on your industry. However, today, I want to share three Facebook features that any admin can and should be using! Facebook Call-To-Action Button. Earlier this year, Facebook rolled out the ‘call-to-action’ button, located on the cover photo of a fan […]
In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband. Some of my readers – and of course, my friends – were shocked to learn of […]
It’s no secret that Facebook business pages have seen a significant drop in reach the past few months. Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing […]
I consult with businesses who sometimes agonize over what to share on social media. They overthink newsfeed postings in an effort to perfect their message. That’s when I remind them that social media doesn’t have to be so much work. It can be fun – and engaging. A photo with a word or phrase can […]
By Megan Barto You’re leaving a restaurant. They have one of those jars of starlight mints by the cash register. After just eating a plate of garlic linguine, you of course take one. You chomp down on it just the wrong way and CRACK!! You crack one of your teeth. What do you do? You’ve been bad, […]
When speaking, I can almost guarantee someone will ask me this question. (In addition to 'how much time should I spend on social media?') And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. […]
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