Recent Posts

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March 10, 2019
Do Introverts Lack the Transparency Needed to Be Good Leaders?

In my last blog post, I shared why I love working in the field of social media. (I also shared what I don’t love so much, but let’s focus on the positive!) In short, I said that “…it fits my personality. I like connecting people, but I’m an introvert. It’s not as easy for me […]

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March 3, 2019
The Best and Worst Things about a Career in Social Media

I was recently named an influencer for Social Media Today, which was soon followed by an interview about my social media marketing journey. Like many entrepreneurs, I started my business based on a need in the marketplace. Truthfully, it’s been a rocky road, especially in an ever-changing industry. After nearly a decade, I’m just glad […]

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February 24, 2019
Social Media and Sandals Montego Bay

A few weeks ago, my husband and I vacationed in Montego Bay, Jamaica. This was the second year we visited the island. Last year, we were supposed to go to Puerto Rico, but the hurricane derailed our plans. It was our goal to stay at a Sandals resort, simply because we were told they are […]

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February 17, 2019
Running with Rusniak: It’s Tool Time!

“Does everybody know what time it is?” Say it with me…”Tool Time!” If you were also a lover of 90s sitcoms, I’m sure you recognize that reference! Similar to the premise of the show within a show, I’m sharing some of my favorite tools, tips, and tricks as a member of the Gig Economy. While […]

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February 10, 2019
The Argument for Automatic Email Responses

I just returned home from an eight-day vacation to Montego Bay, Jamaica. Before leaving Pennsylvania for my tropical respite from work and winter, I set my automatic reply on my email. It's what most people do when they will be out of the office for an extended time, correct? But just because many of us […]

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January 27, 2019
Top 5 Social Media No No’s!

Social media is a staple in our daily lives, which makes it easy to take it for granted. We have to remember that while technology is a great thing, we are still interacting with people – and, as such, we need to maintain a level of appropriateness.  As we continue our journey of modern communication, […]

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January 20, 2019
Running with Rusniak: How to Multitask #LikeaBoss

Technology is amazing. It allows us to connect more easily with people, access information more quickly, and automate much of our lives. However, technology has its downsides, too. Excessive screen time is a concern for today’s youth—and employees. The full impact of staring at a computer screen for hours on end every day has yet […]

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January 13, 2019
6 Social Media Musts for 2019

Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Below, I’ve shared some tips to help you. Think first. Then post. Remember that what […]

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January 6, 2019
2019 Will Be The Year Of…

In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media […]

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