Blogging


Do the Work, Get Noticed.

16

Jul 2017

Do the Work, Get Noticed.

This past weekend, my previous blog post was listed in a Ten Tips article on Small Business Trends. Inquiring as always, John Webster asked me if that’s something I actively pursue or am I selected based on popularity. I explained that I send my posts to BizSugar, every week, where they are syndicated among other small business blogs.  Then, other places such as Small Business...

Read More


The Secret to Content Marketing

07

May 2017

The Secret to Content Marketing

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm...

Read More


4 Ways To Crank Out Content When You’ve Hit A Wall

20

Jul 2014

4 Ways To Crank Out Content When You’ve Hit A Wall

I’ve kept my blog going consistently for over three years and I’m proud to say that it’s not only been the best source of leads for my business, but it’s also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately, however, I’ve found myself struggling for fresh content ideas simply because I am not sure...

Read More


How to Reach Influencers on Social Media

23

Feb 2014

How to Reach Influencers on Social Media

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an influencer is a process. Relationships happen subtly through thoughtful conversation...

Read More


Should I blog?

03

Nov 2013

Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing is right to begin blogging. Pete and I have developed...

Read More



Page 1 of 5123...Last »