Blogging


4 Ways To Crank Out Content When You’ve Hit A Wall

20

Jul 2014

4 Ways To Crank Out Content When You’ve Hit A Wall

I’ve kept my blog going consistently for over three years and I’m proud to say that it’s not only been the best source of leads for my business, but it’s also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately, however, I’ve found myself struggling for fresh content ideas simply because I am not sure...

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How to Reach Influencers on Social Media

23

Feb 2014

How to Reach Influencers on Social Media

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an influencer is a process. Relationships happen subtly through thoughtful conversation...

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Should I blog?

03

Nov 2013

Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing is right to begin blogging. Pete and I have developed...

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Photo credit: Jonathan Kim, Flickr

27

Oct 2013

“Going Viral” Doesn’t Make My Top 3 Content Marketing Tactics

I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a quick boost, but this content often lacks staying power, and merely equates to empty calories...

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7 Terrific Types of Blog Posts

20

Oct 2013

7 Terrific Types of Blog Posts

Pinpointing what to write about on your blog can be a challenge, especially for new bloggers. But there are a few effective “types” of blog posts that can really help you get the wheels turning and produce compelling content. There are certainly more types of blog posts than this list, but here are some of my favorites!  Helpful Posts – As a professional, you have...

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