Blogging

4 Ways To Crank Out Content When You’ve Hit A Wall

Rachel Strella  -  Jul 20, 2014  -  , , , ,  -  No Comments
I’ve kept my blog going consistently for over three years and I’m proud to say that it’s not only been the best source of leads for my business, but it’s also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately,

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How to Reach Influencers on Social Media

Rachel Strella  -  Feb 23, 2014  -  , , , , ,  -  4 Comments
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making

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Should I blog?

Rachel Strella  -  Nov 03, 2013  -  , , , ,  -  4 Comments
The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and

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“Going Viral” Doesn’t Make My Top 3 Content Marketing Tactics

Rachel Strella  -  Oct 27, 2013  -  , ,  -  6 Comments
I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a

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7 Terrific Types of Blog Posts

Rachel Strella  -  Oct 20, 2013  -  , , , ,  -  No Comments
Pinpointing what to write about on your blog can be a challenge, especially for new bloggers. But there are a few effective “types” of blog posts that can really help you get the wheels turning and produce compelling content. There are certainly more types of blog posts than this list,

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