The following is a guest blog from my husband, Pete Strella. Over the past several months, Rachel and I have been working with a talented group of professionals to create the Social Media Jumpstart Kit, a six-module series that covers all of the major social media channels. The Social Media
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Blogging
Email Marketing vs. Blogging
Rachel Strella - Mar 13, 2013 - blog, blogging, chickadee e marketing, email marketing, email marketing specialist, enewsletter, strella, terri cole - No Comments
Clients often ask me if they should have a blog and an e-newsletter. Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and
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How to Develop an Editorial Calendar
Rachel Strella - Feb 03, 2013 - content planning, content strategy, content themes, editorial calendar, rachel strella, social media expert harrisburg, social media goals, strella social media - No Comments
I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s
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How Often Should I Post on Social Media?
Rachel Strella - Dec 30, 2012 - blogs, Facebook, LinkedIn, posting frequency, rachel strella, social media advice, social media expert, Social Media for Business, social media harrisburg, strella, strella social media, Twitter, youtube - No Comments
When speaking, I can almost guarantee someone will ask me this question. (In addition to ‘how much time should I spend on social media?’) And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience
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