Category: Blogging

February 23, 2014
How to Reach Influencers on Social Media

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]

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November 3, 2013
Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing […]

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October 27, 2013
“Going Viral” Doesn’t Make My Top 3 Content Marketing Tactics

I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a quick boost, but this content […]

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October 20, 2013
7 Terrific Types of Blog Posts

Pinpointing what to write about on your blog can be a challenge, especially for new bloggers. But there are a few effective “types” of blog posts that can really help you get the wheels turning and produce compelling content. There are certainly more types of blog posts than this list, but here are some of […]

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October 13, 2013
How to Get People to Read Your Blog

I’m a big believer in strong content – it’s the fundamental piece to making social media work for a business.  In fact, last week Mark Shafer eloquently debunked the 80/20 rule when promoting content (the ‘rule’ states that we should spend 80% of our time promoting content and 20% developing it). He understands that strong […]

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September 15, 2013
Brainstorming Tips for Beginner Bloggers

Now that we've discussed the value of blogging in last week’s post, it’s time to roll up your sleeves and let loose with your all-important first brainstorming session. If you’re starting up a blog, the work you do here will be critical in both developing great ideas that attract an audience and making sure you […]

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September 8, 2013
Six Reasons to Blog

You may have heard about the tremendous benefits of blogging, but you could be wondering if it’s relevant to your business or if it’s worth the time investment.  I can tell you from personal experience that it has really helped my business. I’ve blogged, at least once a week, for the past few years.  My […]

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July 14, 2013
Creativity, I Know It’s In There!

By Lauren Galli, Creative Director  Creativity can be illusive.  It sometimes hides in the recesses of your brain and needs to be shaken loose.  When I was a kid, adults always told my Mom how creative I was and commented on the strength of my imagination.  I remember those days fondly and sometimes wish it […]

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May 19, 2013
A Blog About Blogging: What Do You Want to Know?

The following is a guest blog from my husband, Pete Strella.  Over the past several months, Rachel and I have been working with a talented group of professionals to create the Social Media Jumpstart Kit, a six-module series that covers all of the major social media channels. The Social Media Jumpstart Kit is an ambitious collaboration […]

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