Six Reasons to Blog
08 Sep 2013
You may have heard about the tremendous benefits of blogging, but you could be wondering if it’s relevant to your business or if it’s worth the time investment. I can tell you from personal experience that it has really helped my business.
I’ve blogged, at least once a week, for the past few years. My posts have helped to dramatically increase my search engine rankings and generate top-of-mind awareness among my readers. Because of these efforts, I’ve had the opportunity to work with clients from New York, Los Angeles, Texas and even Europe. Not bad for a small business from central Pennsylvania.
So if you’re on the fence about starting a blog, I want you to understand the outstanding benefits you can achieve by doing it the right way.
1. Search Engine Optimization (SEO) – The buzz surrounding SEO is so hot that there are a lot of “snake oil salesman” charging outrageous prices and promising the world. But when it comes down to it, blogging at least once a week for at least a full year is one of the best things you can do to improve your SEO.
2. Reach New Audiences – Like social media, blogging is a unique tool that can capitalize on the Internet’s power to help you reach audiences that were once unthinkable. Want to attract customers from bigger markets or even overseas? A consistently great blog can help get you there.
3. Online Synergy – Blogging has the potential to serve as the backbone for a powerful online presence. In other words, it can serve as a critical link between your social media channels and website to create an online presence that is greater than the sum of its parts.
4. Establish Credibility – In businesses where trust and word-of-mouth referrals are huge factors, blogging offers a tremendous opportunity to establish you or your business as a trusted expert. A great blog is perfect for generating “Top-of-Mind Awareness.”
5. Personalize Your Brand – I firmly believe that, as people, we relate more with other people than with brands or logos. A blog gives you a great opportunity to let your personality shine or showcase the great people and business partners that make your company special.
6. Provide Context – You only have so many characters on Twitter, and who wants to read a 400-word Facebook post? Blogs are a perfect way to provide context to your messages. Like explaining why an offer is a great deal rather than simply saying it’s a great deal. Or giving a full bio of your new employee as opposed to simply announcing he or she has joined your company on Twitter.