By Rachel Although I wasn’t in charge of marketing my first product, I definitely understand the value of having a strong affiliate system in place. In fact, the affiliates drove the majority of sales for that first product. For those of you who aren’t familiar with the term, an affiliate is a person or company […]
By Rachel Last week, my parents left for Honolulu for a trip they won courtesy of Wheel of Fortune’s Watchers Club. While they were away, one of their cats – Slate – went missing. He was gone for three days. My brother Matt was upset, as it was his responsibility to take care of the […]
By Rachel Contrary to popular belief, I do not spend my day entire playing on Facebook. In fact, I only log onto Facebook to reply to audience engagement for clients or to check in on a few brand pages. Most of my time is actually spent on developing content as we’re responsible for the majority […]
By Rachel A primary element to online marketing success is list building. It’s not the only element, but it’s a fundamental component. After all, the more people you have on your list, the greater your potential for leveraging that list to generate engagement and even revenue. List building is not something I’ve worked on much […]
By Rachel I’m happy I’ve decided to develop a product, but it can be difficult to find the time to work on it. I set a goal of devoting an hour a day to development, but I know I need to get some things off my plate in order to do that. I took a […]
By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received. Incidentally, all post-workshop feedback has […]
by Rachel I am about to do something I said I would never do again. And why not? In 1980, the Eagles said the day they became a band again would be the day hell freezes over. Look how that turned out! Last year at this time, I swore I would never create a product […]
By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there. I am one of them and I interact with dozens like me every day. […]
This summer, the USA Network is running a limited series event called Political Animals. When I was in college I really enjoyed the television series The West Wing and this show reminds me of that witty, behind-the-scenes view of the White House. One of the main characters (or political animals) is a newspaper journalist for […]
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