I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you […]
At Strella Social Media, managing nearly 75 social media accounts is certainly challenging, but there are some tools that make it a little easier for us to keep track of it all. And while these tools certainly make our job a lot easier, these tools can also help individual users manage their various social media […]
When speaking, I can almost guarantee someone will ask me this question. (In addition to 'how much time should I spend on social media?') And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. […]
The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this to my attention, I didn’t […]
The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the holidays. For those of you who aren’t “plugged in” to online geek lingo, “unplugged” means disconnecting from the internet – from computers, tablets, […]
By Rachel Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many prospects have instead taken these suggestions for their own internal use rather than hiring me. […]
By Rachel This past fall was a scary time for us. In two months, we lost six management clients – approximately 40% of our revenue. Each one had different reasons for leaving – personal difficulties, financial woes, expansion of staff to hire in-house social media managers, etc. I wasn’t sure what we were going to […]
This past Saturday, the #Strella team - and their families - gathered at Rachel's house for the annual holiday party! We enjoyed food and drinks, a fun white elephant gift exchange, and some relaxed time together. Below are a few photos! To see more, check out our Team #Strella Pinterest board!
By Rachel This past year has been a little busy. Among them starting a mastermind group, and working through client turnover, it’s sometimes difficult to establish a rhythm, let alone set aside time to reflect on where I am and where I want to go, rebranding the business, launching my new product,. I admit to […]
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