Tag: strella

During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI.  Today is the final blog in the series as we define ROI as we see it – including how to position your business […]

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not […]

I find it ironic that – Facebook - the most popular social platform for building relationships - has the absolute worst customer service. Their service is even worse than Comcast and I didn’t think that was possible. Over the past few months, I’ve received notifications that I’ve been banned from sending friend requests for a […]

Many of our best “follows” have been recommendations from friends, colleagues and clients. We decided to pool efforts and share our favorite people to follow and what we love about them! There’s something for everyone – even the Pinterest addicts! Enjoy! Rachel Strella, CEO Jeffrey Gitomer (Weekly E-zine, Twitter) – Jeffrey’s messages are short and […]

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]

by Pete Strella I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind […]

By Kayla McClintock, Intern Created in March of 2010, Pinterest is a virtual pinboard that allows users to organize and share images from the web. After creating boards, the user “pins” a picture which is embedded with a link to the original site (another board).  Users have the ability to like, share, and even comment […]

I've been battling a sickness since Thursday night, which means I'm only getting top priority work done - client work! I thought it would be an appropriate time to share this blog which originally appeared as a guest piece for Ken Mueller of Inkling Media. Did you ever start something never to finish? Come on, […]

By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things a bit too far. To […]