Tag: strella

By Rachel This past year has been a little busy. Among them starting a mastermind group, and working through client turnover, it’s sometimes difficult to establish a rhythm, let alone set aside time to reflect on where I am and where I want to go, rebranding the business, launching my new product,. I admit to […]

By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]

by Ric Albano Next Saturday, November 24th has been deemed Small Business Saturday, positioned between Black Friday and Cyber Monday in the post-Thanksgiving shopping spurt. On the surface, this is a very good thing. It brings widespread awareness to small business in general and should cause consumers to think of the little noticed shops they […]

There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure. This is a challenging step for many, but my rule of thumb is to know that you already have expertise, now you just need to share it in a […]

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

By Rachel Last week, my parents left for Honolulu for a trip they won courtesy of Wheel of Fortune’s Watchers Club. While they were away, one of their cats – Slate – went missing. He was gone for three days. My brother Matt was upset, as it was his responsibility to take care of the […]

By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received. Incidentally, all post-workshop feedback has […]

By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there.  I am one of them and I interact with dozens like me every day. […]

This summer, the USA Network is running a limited series event called Political Animals.  When I was in college I really enjoyed the television series The West Wing and this show reminds me of that witty, behind-the-scenes view of the White House. One of the main characters (or political animals) is a newspaper journalist for […]