In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? " This is a great question – and something that I’ve been meaning to […]
When it comes to our personal social media accounts, we have several options for how we want to behave. We can be the troll - always looking for a fight or we can be Suzie Sunshine - letting nothing get us down. However, presentation counts and it's important to limit negativity especially on business accounts. […]
I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Humanizing works. Forgive me for sounding like a broken record, but this is SO important! People form […]
A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]
In a previous blog, I said that there is no crying in social media – and that we can’t take things personally. Imagine, however, what happens when your best friend and the person that you’ve had an instinct to protect is part of that equation. Twenty seven years ago, I got a phone call that […]
I work from home. And I work with my husband. All day… Every day… Depending on your preferences, this could be a dream job or your worst nightmare. For me, though, I only wish it were that easy to categorize. Before you think I’m just trying to be funny, allow me to explain. I am […]
We recently submitted a comprehensive strategy to a construction company. This was one of the most complex strategies we’ve ever developed as they had dozens of local competitors and a variety of targets to reach. After spending about ten hours on research, we decided to take an approach that we believe will work for any […]
Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! […]
A few months ago, I bought an HP laptop from Wal-Mart. I thought I was getting a great deal on a functional and cute little device that I could take with me anywhere. A few days after buying the computer, it shut off and would not re-start. I had to spend about three hours troubleshooting […]
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