Tag: strella

August 7, 2016
Olympics Training Applicable to Life

The summer Olympic Games in full swing in Rio. And, while I don’t have a keen interest in watching, I do find it fascinating how these athletes prepare for the games. In fact, I think there’s something we can all learn from their discipline. Consider the phrase, “life is a game.” While it’s overused, I think […]

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July 31, 2016
Why Is ‘Why’ So Important?

People don’t buy what you do, they buy why you do it. That’s the message of Simon Sinek’s Ted Talk, How Great Leaders Inspire Action. It's a brilliant concept, yet few companies actually embrace it. Business focus is spent on product features or user benefits, rather than sharing what's really important: what they believe and why. […]

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July 24, 2016
The Confusing World of Social Media – and the Hilarious Things We’ve Heard from Customers

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of […]

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July 17, 2016
Social Media: 5 Things I Hope I Never Hear From Prospective Customers Again

It’s funny what people ask, and sometimes offer, a service-based business. I’ve made it a goal to educate our clients and prospects on the reality of social media marketing for business – and this post is no exception.  Here are five things I hope to never hear from prospective customers again! Can I pay you […]

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July 10, 2016
Facebook Advertising: Custom Audiences Work

I’ve been a huge advocate for Facebook advertising. These are inexpensive online marketing tools for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences.  Custom audiences have a few ways to target users, but, for those trying it […]

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June 26, 2016
Entrepreneurs: In a League of our Own

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]

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June 5, 2016
Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present - all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many […]

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April 3, 2016
12 Social Media Pet Peeves

We spend most of our day on social media, and as you can imagine, we’ve seen everything.  I thought it would be cathartic to share our top (mainly personal) social media pet peeves. Disclaimer: I share a lot of cat photos, which could be a pet peeve for you! 50 hashtags in a Facebook post […]

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March 27, 2016
Working With My Wife: A Week In The Life

Working from home isn’t always what it seems, as Rachel showcases in her video, A Week In The Life Of A Social Media Manager. But working alongside your spouse is even more interesting. While I run my own show, I also help Rachel as her contracted Operations Director. Find out the real truth of what […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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