Tag: strella

Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would […]

I love owning a business and wouldn’t trade it for a traditional 9-5 job no matter what the offer.   However, it’s not all roses. There are a few things that make it tough, especially for those just starting out. I’m wondering if you can relate to my top three. 1. Time off is relative.  Whether […]

I met a business friend for dinner while he was in town last week. He told me he soon plans to strike it out on his own and he asked for some pointers about starting a service-based business. He was most interested in learning about how to establish pricing his forthcoming consulting business. This takes […]

Last week, I was contacted by a prospect searching for a social media manager for his start-up business. He informed me that he’s been working with a company for a few weeks, but was not happy with the strategy they formulated. I asked him if he could share any details on the strategy they created […]

I've kept my blog going consistently for over three years and I'm proud to say that it's not only been the best source of leads for my business, but it's also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately, however, I've found myself struggling […]

This past week, I had six calls with prospective clients – all small business owners looking to capitalize on the on the tremendous opportunities of the social sphere. Typically, having this many leads would be extraordinary. But I’ve sometimes found it to be deflating. And here’s why…. Many believe that if they invest xx dollars […]

Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him. Simplification. Adults – particularly […]

For those of you who have not had a chance to learn of my recent journey, here’s the scoop:  In April, I moved to Norristown, which is outside of Philadelphia.  This move was personal and professional as I’ve left behind my lifelong home and all that came with it including my spouse, my family and […]

This past Saturday marked six weeks since I’ve embarked on a journey that included moving two hours away from my home in Harrisburg – and to be on my own for the first time in my life. I’ve left behind my spouse, my family and my friends. I had a seemingly happy life in Harrisburg. […]