Tag: strella

Last week, I ended a call with a prospective client who verbally agreed to move forward with our services. Before we hung up, he gave me some feedback on why he wanted to work with #Strella. He said, “Rachel, I love reading your blogs and your posts. You really put yourself out there. I am […]

When I started my business in 2010, my plan was to help companies set up on their social media sites, establish a social media strategy and provide one-on-one training. I was somewhat surprised to find that my first customer did not have any interest in learning social media. In fact, they asked if they could […]

I am both humbled and excited by the recent popularity of my posts on this blog. Now, I am feeling pressure to keep that momentum going and pump out stellar content, which has me dragging my feet on what I want to write about each week. Ironically, this procrastination lead me to today’s post. Do […]

Those who know me can attest that I’m not shy about sharing my feelings on certain topics. But, I realize, in social media, sometimes you have to. And our clients are no exception. We are often forced to swallow our pride, pretend that we’re in a great mood, and perform the ridiculous circus tricks that […]

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ […]

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again – so often, that I am compelled […]

Some business owners are polarized when it comes to the success of social media marketing efforts. Some swear by it while others say it just doesn’t accomplish much of anything. It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social […]

I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as […]

September 1999.  I was a junior at King’s College in Northeast PA. I was doing what typical college students do – studying, playing football and working part-time for retail company, Wal-Mart. I had to leave the following year to recover from a serious knee injury, but after graduation and a brief stint in PR, I […]