by Rachel Last week, I held a webinar called, “Social Media ROI for Small Business” as a way to help build my list and begin generating interest in my product. I participated in several co-hosted webinars when promoting Social Media Manager Profits (SMMP), but Michele took the lead on marketing so I was unaware of […]
Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we caught up with Batbayar Damdin of Tian Shi Acupuncture in Harrisburg. Be sure to check out their blog, Facebook fan page, Twitter handle, and YouTube channel. There are many business owners who have […]
By Rachel Contrary to popular belief, I do not spend my day entire playing on Facebook. In fact, I only log onto Facebook to reply to audience engagement for clients or to check in on a few brand pages. Most of my time is actually spent on developing content as we’re responsible for the majority […]
By Rachel A primary element to online marketing success is list building. It’s not the only element, but it’s a fundamental component. After all, the more people you have on your list, the greater your potential for leveraging that list to generate engagement and even revenue. List building is not something I’ve worked on much […]
By Rachel Recently, Mark Shaefer wrote a blog entitled, “How the physics of social media could kill your marketing strategy.” He states that while the amount of available information continues to grow exponentially, our capacity to process it all remains the same. At the same time, the glut of content available on the internet and […]
By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received. Incidentally, all post-workshop feedback has […]
by Rachel I am about to do something I said I would never do again. And why not? In 1980, the Eagles said the day they became a band again would be the day hell freezes over. Look how that turned out! Last year at this time, I swore I would never create a product […]
By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there. I am one of them and I interact with dozens like me every day. […]
This summer, the USA Network is running a limited series event called Political Animals. When I was in college I really enjoyed the television series The West Wing and this show reminds me of that witty, behind-the-scenes view of the White House. One of the main characters (or political animals) is a newspaper journalist for […]
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