At Strella Social Media, managing nearly 75 social media accounts is certainly challenging, but there are some tools that make it a little easier for us to keep track of it all. And while these tools certainly make our job a lot easier, these tools can also help individual users manage their various social media […]
By Rachel Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many prospects have instead taken these suggestions for their own internal use rather than hiring me. […]
By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]
By Joseph Baxter Retired Chief Petty Officer in United States Navy Boot Camp, 1983 A century ago, in a place many people would find challenging to identify on a map, the presumptive heir to the throne of a fading empire died at the hands of an assassin. Within a month, one country had declared war […]
There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure. This is a challenging step for many, but my rule of thumb is to know that you already have expertise, now you just need to share it in a […]
By Rachel Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]
By Rachel Last week, my parents left for Honolulu for a trip they won courtesy of Wheel of Fortune’s Watchers Club. While they were away, one of their cats – Slate – went missing. He was gone for three days. My brother Matt was upset, as it was his responsibility to take care of the […]
Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we caught up with Batbayar Damdin of Tian Shi Acupuncture in Harrisburg. Be sure to check out their blog, Facebook fan page, Twitter handle, and YouTube channel. There are many business owners who have […]
By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there. I am one of them and I interact with dozens like me every day. […]
Commitment to Excellence
Communication
Service
Relationships
