By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]
By Joseph Baxter Retired Chief Petty Officer in United States Navy Boot Camp, 1983 A century ago, in a place many people would find challenging to identify on a map, the presumptive heir to the throne of a fading empire died at the hands of an assassin. Within a month, one country had declared war […]
By Rachel I like to give myself deadlines for everything. It helps to keep me on track with my goals. Sometimes, however, I am a little too ambitious. Having set a launch date of November 5 for A Small Business Owner’s Guide to Social Media – when I just started in August – is a […]
By Rachel We're less than one week away from the launch of A Small Business Owners Guide to Social Media…and the release can't come soon enough! I plan to post my final Developing a Product blog next week. Today, I would like to share excerpts from some of the modules. Thank you for taking this journey […]
There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure. This is a challenging step for many, but my rule of thumb is to know that you already have expertise, now you just need to share it in a […]
By Rachel For the past 10 weeks, I’ve been developing a downloadable product, A Small Business Owner’s Guide to Social Media, which is scheduled to be released on November 5. As the end nears, I’ve been thinking of everything that led to this point. Here’s the good, the bad and the ugly of developing a […]
By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media. With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]
By Rachel Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]
By Rachel Last week, my parents left for Honolulu for a trip they won courtesy of Wheel of Fortune’s Watchers Club. While they were away, one of their cats – Slate – went missing. He was gone for three days. My brother Matt was upset, as it was his responsibility to take care of the […]
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