There’s a perception that social media is ‘kid stuff,’ but, if used correctly, it’s a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. Here are a few reasons why college PR departments, […]
This was my first full year in business and I’ve certainly learned a lot. Here are my top takeaways of the year, which I’m sharing in hopes that they may be helpful to other business owners. 11. We can do more collectively than by ourselves. One of the great things about social media is the […]
The following is a guest post by Beverly Reider, of Medical Revenue Solutions. Nine months ago, I was laid off. I saw it coming. My employer was more worried about how I was going to move on than I was; after all…I am a survivor and I welcome change into my life. I took the […]
The following is a guest blog by Fran Masciantonio, President of First Generation Visual Media! Some very basic knowledge can help your web videos work more effectively. Here are a few things to keep in mind when shooting and editing video. Steady camera technique. You may not have a tripod and may not need one, […]
Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too, have a hearing disability. I […]
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]
I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big ‘separation.’ While I understand the need for privacy, I’m also an advocate for getting to know people. It’s that human connection that allows people to get to know you, like you, […]
Big businesses often have money, power, and confidence in numbers. But don’t think that leaves small businesses in the dust. There is a window of opportunity for small businesses, but it won’t be here forever. That opportunity is on social media and you can grab it by being YOU! I’m a huge proponent of personalizing […]
By Amanda Harrison, Marketing Manager One-hundred and eighty hours is a long time. But, for my internship at Strella Social Media, I can hardly believe it’s over already! Only five short weeks ago, I started my internship at Strella Social Media and the finish line has arrived! It took me a while to find an […]
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