Tag: social media

By Rachel A primary element to online marketing success is list building. It’s not the only element, but it’s a fundamental component. After all, the more people you have on your list, the greater your potential for leveraging that list to generate engagement and even revenue. List building is not something I’ve worked on much […]

by Rachel I learned a hard lesson this week – and one that I often preach to others – so shame on me! Don’t make excuses! One of my blog subscribers sent me an email on Monday about the subject line in my blog posts. When I email the blog, the subject reads “Strella Social […]

by Rachel I’ve been at a loss for writing inspiration lately. I usually have a lot to say, so this is unfamiliar territory for me. As I think about why I’m feeling this way, I consider that my nearly two years in business has left me exhausted. In fact, I haven’t taken a full day […]

By Rachel Networking sometimes reminds me of dating. In both cases, a mutually beneficial relationship is the goal.  But, like dating, the ways some people look to achieve relationships through networking can be very-off putting. Here are my networking turn-offs: Handing me your business card before introducing yourself. This is like someone asking for your […]

By Rachel Strella In our last blog, I discussed some of the challenges business owners face when trying to implement a social media plan, including a lack of time, money, and resources. Many of these same business owners lack a general understanding about social media. Many are unclear about what it really is and what […]

Over the past few months, we’ve been asking our clients for feedback about their experience in social media, particularly those who outsource these efforts to our company. In September, we talked with Mimi Reeves, Owner of Balloons and More, in November, we talked with Susan Pera, Owner of The Cornerstone Coffeehouse, and in January, we […]

You may have heard the recent news about Justin Bassett, who took part in the most talked about job interview in recent memory. In doing research about Bassett, company representatives were unable to see his private Facebook profile. Instead of accepting, the employer asked for his username and password to access the account. I was […]

In my last blog post, I described a life-changing car accident that I was in involved in 12 years ago.  The funny part is that I never intended to write a blog about the accident.  It all started with an innocent post on Facebook that read: Today is the 12th anniversary of the accident that […]

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]