Tag: social media

If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility.  Managing multiple accounts and social media channels […]

Get out of your own way.  What’s stopping you from becoming and getting exactly what you want? You could be your biggest barrier to success.  Take a look at what you’re doing, watch what others are doing, learn from both, then step aside and let yourself pass by. Put yourself out there. This concept is […]

Editor’s note: This article was originally published in 2013 and was updated in September 2026 to reflect my perspective today. There’s an uncomfortable expectation that comes with being known for something professionally: people assume you must be good at it all the time. When your business is social media, that expectation can become especially visible. […]

The Social Side  I had a request from Rickie Freedman to write about blogging. I remember her inquiry on Facebook a few weeks ago asking if she should start a blog. The unanimous response was “yes.” In case you don’t know, Rickie owns Reiki by Rickie. Reiki is something that is not fully understood by […]

Part I of II: The First Five Ever hop on Facebook and see fresh content from the same person over and over again? Tired of all the complaining and whining from your peers?  Most of us regularly experience at least one of these scenarios, so I thought I would address some social media manners.  Here […]

Small business owners often tell me that they are reluctant to embrace social media because of the technology involved.  Many do not believe they have the skills to conquer the technology needed to use social media sites. Fortunately, those skills can be learned, yet these are not the most important skills in utilizing social media effectively; […]