Tag: social media

We’re a nation of alarmists - plain and simple.  We get hyped up over the smallest things, and it doesn’t take much to throw us into a tizzy.  Social media has made this much worse, by allowing people to share their bizarre alarmist ideas, and do so in such an inaccurate fashion it could make […]

Social media can be fun -- and even funny! To lighten the mood and give you a chuckle from this crazy world of social media, here’s a 40-second video with my top five social media memes! Watch and enjoy!    

There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook.  I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll through the feed, some will ‘like’ a status but very few comment. It’s said that between 70-90 percent of social media users […]

Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about […]

By Lauren Galli, #Strella Creative Director When I was a little kid, I suffered from excessive curiosity, or in laymen’s terms; I was nosy.  My mom was constantly whispering “MYOB” in my ear, her abbreviated way of telling me to ‘mind my own business.’  She liked to let me know I wasn’t supposed to be […]

The job of a social media manager is often misunderstood, and something Lauren covered with zest in our last blog. I’ve also written about the focused customer service required of a social media manager as well as the myriad of nagging tasks. Just for fun... We decided to create a short video of life as […]

When I tell people that I'm a social media manager, I often get a look akin to that of my dog, Lincoln, when I asked if she wanted to go to bed.  Whether or not the social media scene is booming or not, many people are still befuddled as to what it is that I […]

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]

In my last blog, I shared with you the importance of creativity in business by citing an example of a successful contest we recently posted on our social media channels. There's a lot to be said for creative ideas. And, there's also a lot to be said for creative writing. Although, neither has come natural […]