Tag: social media management company

How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated […]

Last month, my husband and I took a much-needed vacation to Jamaica. We stayed at a Sandals Resort in Montego Bay. Prior to leaving, we saw a myriad of ads for the resort. They were full of the same – a couple in their 20s with six-pack abs and a rockin’ tan. I laugh, because […]

It's hard to find encouragement for obstacles that occur in life. Simply put, not everything is roses. Sometimes, sh*t just happens. We all face crappy stuff. The car won’t start, we overslept, caught a cold, tripped on the steps… you name it. As a business owner, I encounter dozens of shi**y things all day. Clients […]

My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and web […]

I often advocate the avoidance of controversial topics on social media.  Bar rules apply – no politics, no religion. There are times I think no sports could be added to this list. It’s crazy to consider, given that bars are where many congregate to watch games. Don’t worry. I’m not lobbying for this anytime, soon. […]

Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – […]

“How long should a blog post be?” I have been asked that question for years, and I understand why. People want a number. A target feels easier to work with than “it depends.” The problem is that word count is one of those things that can look more useful than it actually is. When I […]

Last year, I wrote a post explaining why I do not make New Year’s resolutions. I don’t believe we should rely on a calendar to tell us it’s time to make a change. We should make a change, when it’s time to make a change. Yet, most do not. In fact, according to research, 92 […]

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the […]