In 2013, I had two life-changing events happen - I became a mother and I accepted an administrative position with #Strella Social Media. In the years of doing both, I have learned a lot about my abilities and my capacity to juggle multiple priorities. The one thing that’s helped me in both roles is mastering […]
As a business owner, I’ve found that the summer months have a way of challenging my ability to focus. Do you find that this time of year makes it more difficult to concentrate and stay on-task? I know many other professionals who struggle as well when visions of sunny days, balmy breezes, and vacation getaways […]
Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team's experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients […]
You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. And when making a LinkedIn post, you might have been prompted to include a hashtag. In fact, I was required to include a hashtag in a recent post! If you’re wondering, “What’s […]
I’ve recently been named to the Director of Human Resources for #Strella Social Media. As I’ve evolved from trainee to trainer in the organization, I’ve learned a few things along the way. Here are a few questions to consider to ensure your team is positioned for growth. Do they fit your company culture and values? […]
Nearly every client we work with has one thing in common: Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have […]
Colleagues, clients, and friends often tell me how difficult they find it to keep up with the never-ending changes in social media. I agree that it's challenging; social media platforms regularly add and remove features, change guidelines, and update algorithms. However, dealing with all of that doesn’t have to be cumbersome. With the right plan […]
On Friday, I received an inquiry through the #Strella website from what appeared to be a small business owner looking for social media help. It wasn’t until my husband saw the online form – and called me out – that I realized this business owner was a former professional athlete. He isn’t the first celebrity […]
I would like to take a moment to wish all the mothers of the world a Happy Mother’s Day! I would also like to be honest about some things. I’m not what most would consider a modern mom. My parenting style is the way it is because I was raised by very strict southern women. […]
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