Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of […]
It’s funny what people ask, and sometimes offer, a service-based business. I’ve made it a goal to educate our clients and prospects on the reality of social media marketing for business – and this post is no exception. Here are five things I hope to never hear from prospective customers again! Can I pay you […]
I’ve been a huge advocate for Facebook advertising. These are inexpensive online marketing tools for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences. Custom audiences have a few ways to target users, but, for those trying it […]
I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year. My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]
I have always been someone who responds to email. Even if the answer is no, I would rather close the loop than leave someone wondering whether I saw the message. Over the years, I have learned that not everyone operates that way. Some emails seem especially easy for people to avoid. Proposals can sit unanswered. […]
If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond […]
Have you ever considered what it is you ‘tell’ people by your actions? Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: - your […]
When businesses get frustrated with social media, the problem is not always the platform. Sometimes it is the expectation. Social media is often asked to do too much at once. Build awareness. Generate leads. Create sales. Improve customer service. Strengthen the brand. Keep the business visible. And ideally, do all of that quickly enough to […]
We spend most of our day on social media, and as you can imagine, we’ve seen everything. I thought it would be cathartic to share our top (mainly personal) social media pet peeves. Disclaimer: I share a lot of cat photos, which could be a pet peeve for you! 50 hashtags in a Facebook post […]
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