Who has Eminem and Phil Collins back to back on their iTunes? This gal! That might sound like an unusual pairing, but both artists resonate with me; both found release in their music. For those who create, there’s an outlet of choice. For me, it’s writing. It’s cathartic to write blog posts, each week. Writing […]
Let me ask you a question, if I may. If you won a contest and were about to get a product, ranging anywhere from $10-20 for free, would you complain about paying $3-4 for shipping? Probably not, right? Hello, the item is free! In case you’re wondering, this is a real-world example of the type […]
There’s been a lot of talk about AI, machine learning and autonomous vehicles. This technology is met with both intrigue and fear. In my industry, alone, robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop […]
Since I decided to take the leap into entrepreneurship eight years ago, I’ve experienced my share of stress. Navigating the ups and downs of running a company can never be underestimated. Technology – especially unpredictable social media changes – have only magnified this stress. Add in recent significant staff changes and sudden personal setbacks – […]
It seems daily that I’m asked about hashtags: what are they and what are they supposed to do? I try to provide a simplistic answer to avoid confusing the folks who don’t fully grasp the concept of social media. Essentially, a hashtag is a way of grouping similar topics. If you were to type in […]
Imagine a regular work afternoon – let’s say it’s about 2:00 pm. If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of […]
With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital […]
There are so many elements to create an effective online marketing presence which can only be done with the help of a renowned digital marketing company. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the […]
I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon […]
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