Tag: social media harrisburg

April 11, 2012
Managing the Day-to-Day of Social Media

By Rachel Last week, I wrote a blog about the debate surrounding business owners’ decision to outsource their social media efforts or keep them in house. A reader named Joel Don posted a question asking how a company like ours handles these activities in terms of time management and cost. I’ve had a number of […]

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March 28, 2012
You Can't Ignore Social Media And Remain Competitive In Today’s Marketplace

Over the past few months, we’ve been asking our clients for feedback about their experience in social media, particularly those who outsource these efforts to our company. In September, we talked with Mimi Reeves, Owner of Balloons and More, in November, we talked with Susan Pera, Owner of The Cornerstone Coffeehouse, and in January, we […]

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March 21, 2012
My Top Ten Facebook Engagement Posts

In my last blog post, I described a life-changing car accident that I was in involved in 12 years ago.  The funny part is that I never intended to write a blog about the accident.  It all started with an innocent post on Facebook that read: Today is the 12th anniversary of the accident that […]

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March 15, 2012
Tips for Using Online Media to Secure Your Dream Job

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

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March 1, 2012
Business Blogging: Are you over-thinking it?

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not […]

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February 23, 2012
Thanks for nothing, Facebook!

I find it ironic that – Facebook - the most popular social platform for building relationships - has the absolute worst customer service. Their service is even worse than Comcast and I didn’t think that was possible. Over the past few months, I’ve received notifications that I’ve been banned from sending friend requests for a […]

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December 5, 2011
5 Factors to Consider When Pricing Social Media Services

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’  There isn’t much precedent for social media pricing because the media are so new. It also […]

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October 5, 2011
You Give Social Media Management a Bad Name: Part II – It Takes Two!

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

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October 3, 2011
You Give Social Media Management a Bad Name The “Tweet-for-Hires”

Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what […]

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