People don’t buy what you do, they buy why you do it. That’s the message of Simon Sinek’s Ted Talk, How Great Leaders Inspire Action. It's a brilliant concept, yet few companies actually embrace it. Business focus is spent on product features or user benefits, rather than sharing what's really important: what they believe and why. […]
Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of […]
It’s funny what people ask, and sometimes offer, a service-based business. I’ve made it a goal to educate our clients and prospects on the reality of social media marketing for business – and this post is no exception. Here are five things I hope to never hear from prospective customers again! Can I pay you […]
I’ve been a huge advocate for Facebook advertising. These are inexpensive online marketing tools for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences. Custom audiences have a few ways to target users, but, for those trying it […]
I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year. My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new to using it for business, […]
Every few months, we interview one of our social media management clients to ask them about their experience with social media. This month, we feature Laurie Gullo of Elle Salon LTD. You can join them online by “liking” their Facebook fan page, following them on Twitter, and following their Pinterest boards. Tell us about your […]
After the announcement of the Facebook Graph Search this past week, there’s been a lot of talk about what it means for users, businesses and the future of social media. This new tool is generating a lot of buzz, so I thought I’d briefly explain how it works and tackle three topics that are receiving […]
Most businesses experience ebb and flow and mine is no exception. I’m happy to say that while we’ve had drastic set-backs, at times, our business continues to grow. After being in business for a few years, I’ve recently been asked by a few colleagues to help refine their business operations. I’ve embraced this opportunity knowing […]
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