Tag: social media expert

Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need constant reinforcement. This blog is […]

With all the snow and ice we’ve had this winter, some folks (my husband included) have been forced to spend some days telecommuting. I decided to work from home in May and have learned it that it has its perks – and its challenges. Here are my top six tips to for making sure your […]

I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and […]

Around this time last year, I published a blog about an accident that occurred in when I was in college. This blog has received over 1300 unique clicks and continues to be read daily. It’s interesting that the most popular blog on my site is one that was a personal story. While social media is not […]

I often hear from people that they have social media burnout. And it’s actually quite common.  In fact, it’s something I struggle with myself – not only because social media is my job – but because I also enjoy using it to keep up with friends. That makes it challenging to distance myself from social […]

By Christina Wood It’s often said that a picture is worth 1,000 words… and it’s evident that Instagram co-founders Kevin Systrom and Mike Krieger agree. A wildly successful start-up company that launched in 2010, Instagram is a photo-sharing app for your smartphone that essentially allows everyday people like you and I to become master photographers, […]

I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s time to focus on specific […]

Most businesses experience ebb and flow and mine is no exception. I’m happy to say that while we’ve had drastic set-backs, at times, our business continues to grow. After being in business for a few years, I’ve recently been asked by a few colleagues to help refine their business operations. I’ve embraced this opportunity knowing […]

At Strella Social Media, managing nearly 75 social media accounts is certainly challenging, but there are some tools that make it a little easier for us to keep track of it all. And while these tools certainly make our job a lot easier, these tools can also help individual users manage their various social media […]