I've been thinking a lot about time, which seems even more scarce now that we've set our clocks to Spring Forward. Most recently, I've been thinking about time in the context of how much we really give ourselves, especially those who are small business owners. In my last blog, I made a promise to give […]
It's often said that if you want something done, give it to a busy person. I'm living proof of that statement. Managing two to five social media accounts for 20 clients can sometimes make me crazy, but over the years I've developed systems that have helped me manage the myriad of tasks on my plate. […]
A digital marketing partner recently asked me if I could duplicate some of the ways I've expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world. What I do in social media is not always applicable to other […]
This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult. An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating than actually running […]
On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere. Some were reluctant to develop a […]
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]
Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]
I was recently asked to contribute social networking tips for business professionals as a sidebar for a women's publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential […]
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