Category: Social Media Strategy

Engage more effectively on social media by understanding the psychology behind it.

A lesson learned: stick to what you’re good at!

Community building takes dedication and the willingness to foster relationships with the audience.

If you’re curious about how you can build a marketing funnel for your organization, check out this Q&A with John.

How to set and measure social media goals that generate leads.

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome - money is an outcome, not a goal. Experience has shown that a more realistic goal for […]

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that […]

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires […]

Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: - How small businesses can get started with a social media strategy - Refining options for audience targeting - Common mistakes small […]