Category: Social Media Mistakes

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]

For small business owners, there are plenty of social media “pains” that can hinder an effective social media presence. Here are a few tips for overcoming these obstacles. #1: Time: Don’t try to do it all Small business owners often wear many hats and tend to push marketing – including social media – to the bottom […]

By Matthew Hannaford, Business Development Manager for Strella Social Media Twitter is a great place to meet people and interact with consumers, friends, co-workers, and colleagues. However, the reason many businesses are on Twitter, and social media as a whole, is ultimately to drive consumers to a product or service. There are countless strategies that […]

While the various social media networks have their own unique characteristics, the principles for proper etiquette remain the same whether you are using Myspace, Facebook, Twitter, LinkedIn or Google+. And while social media may seem like a far cry from a formal banquet hall, many of the same etiquette rules apply. A good example is […]

I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the fishnet of some common social […]