If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond […]
In response to my recent post, 12 business social media pet peeves, a Twitter friend asked me: “And what do you do about that 2nd to last? [I am] starting to ignore them - but then I feel bad!” For those of you who are curious, here is the ‘peeve’ she’s referencing: Making an initial […]
It’s an election year, which means controversial conversations abound. While in the company of friends, you might feel comfortable to speak freely on certain topics, but in daily conversation, it’s troublesome. And it’s even more important to remain cautious of the opinions shared on social media, especially if you’re trying to gain credibility for your business. […]
Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts. In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses […]
We spend most of our day on social media, and as you can imagine, we’ve seen everything. I thought it would be cathartic to share our top (mainly personal) social media pet peeves. Disclaimer: I share a lot of cat photos, which could be a pet peeve for you! 50 hashtags in a Facebook post […]
When it comes to our personal social media accounts, we have several options for how we want to behave. We can be the troll - always looking for a fight or we can be Suzie Sunshine - letting nothing get us down. However, presentation counts and it's important to limit negativity especially on business accounts. […]
I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me. We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In […]
Around this time of year, many spark their bold predictions for the coming year – and social media is no exception. I do not have any grandiose predictions, because the only thing we know for sure is that social media will change. The trending channels will change and the technology will change. But the principal […]
This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult. An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating than actually running […]
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